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8.A. - Page 62 THE DOWNTOWN REDWOOD CITY CBID — ENGINEER'S REPORT <br /> • Web site development and updating <br /> • App development <br /> • Management and coordination of special Events at Courthouse Square <br /> • Social media <br /> • Holiday decorations <br /> • Branding of Downtown Redwood City so a positive image is supported <br /> • Banner programs <br /> • Public art displays <br /> • Logo development <br /> • Public space design and work <br /> • Other marketing and promotion strategies and programs <br /> • Management of district identity related services <br /> • Signage <br /> PARKING MANAGEMENT SERVICES: 7% <br /> Benefit Zone 1 parcels will receive special benefits specifically for valet, parking leasing and parking operational services <br /> in the evening hours for the retail, restaurant, and entertainment businesses fronting on Broadway in the CBID, <br /> Middlefield (west of Broadway), and on Pennsylvania Street between Broadway and Middlefield, the other individual <br /> parcels peripheral to these Benefit Zone 1 parcels within the CBID boundaries, would not require the valet and parking lot <br /> rental services due to their non - retail and restaurant land uses. Benefit Zone 1 parcels will fund the enhanced parking <br /> services through their supplemental assessment assessed to the building square footage costs, which are slightly higher in <br /> Zone 1 vs. Zone 2. <br /> Zone 2 parcels have qualitatively different parking needs centering NOT on specific evening retail and restaurant needs, <br /> but rather needs related to parking and circulation, possible CBID wide shuttle services, and parking mitigation for <br /> daytime construction worker use of limited street parking needs. Zone 1 property owners will pay their proportional share <br /> of the parking special benefit needs, funded through the supplemental building square foot assessments. These <br /> supplemental building assessments are specifically earmarked for parking benefit services only to Zone 1 parcels. <br /> CBID wide special benefit parking needs may be funded from time to time, and based upon Owners Association direction, <br /> from the linear frontage assessments which fund Sidewalk Operations and Beautification services. The decision to use <br /> linear frontage assessments, which are equally apportioned throughout the CBID, is a decision to be made by the Owners <br /> Association in the implementation of the programs and activities of the CBID. <br /> Examples of these special benefit services and costs include, but are not limited to: <br /> 15 <br />