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Agmt15 Godbe Research
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Agmt15 Godbe Research
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Last modified
7/31/2015 9:52:52 AM
Creation date
5/1/2015 8:52:20 AM
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Agreement
Contractor Name
Godbe Research
PROJECT NAME
2015 City Satisfaction Survey
RMP File Number
304.5
Date
4/30/2015
Amendment
Yes
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i <br /> o For our telephone interviewing projects, Godbe Research uses only live <br /> interviewers who have been trained on the survey questionnaire and who <br /> are located in the western United States. <br /> - Pre-testing the survey instrument in both modalities to ensure that the questions <br /> and response codes are understandable to respondents, and to ensure that <br /> the survey length coincides with the budgeted survey length for the project. <br /> - Development of a recruitment email for the Internet version of the survey <br /> and working with the City to send recruitment emails to voters with email <br /> addresses in the voter file for the 2015 City Satisfaction Survey. <br /> o Based on the City's preference and communications policies, we can <br /> develop the recruitment email and process to be completed by our 'white <br /> listed' provider, or the City can send recruitment emails internally where <br /> respondents are re-directed to our web site to take the survey. <br /> o Finally, we can also match any internal email lists the City has (e.g. park <br /> and recreation lists, City communications lists, water service lists, etc.) to <br /> the file, so that we can include additional voters that do not have email <br /> addresses on file with the State Voter File or County Registrar of Voters <br /> due to information collected during registration. <br /> • Development of a stratified and clustered listed sample of Redwood City voters. <br /> The listed sample will first be constructed using email addresses from the voter <br /> file, as the Internet modality will be conducted first in the hybrid survey process. <br /> Once we have developed the Internet sample, the rest of the sample will be de- <br /> duplicated by matching names, addresses, and phone numbers from Internet <br /> survey respondents to those in the voter file. We will then remove any voter <br /> from the telephone survey sample who previously completed the survey via the <br /> Internet. Further, we will ask telephone survey respondents in that sample iF <br /> they have already completed the survey via the Internet and will remove those <br /> voters from the survey process through a screening question. <br /> o For review, there are a total of approximately 35,542 voters in Redwood <br /> City. Within the voter file, we have email addresses for approximately <br /> 8,699 voters or about 24% of the total voting electorate and 35% of <br /> the total households in the City. We also have approximately 4,193 cell <br /> phone numbers, which represents about 12°/o of the telephone <br /> numbers in the voter file. <br /> • Conducting approximate 15 to 20-minute Internet and telephone interviews <br /> with 400 (n=400) total Redwood City voters according to a strict interviewing <br /> protocol and our approved sampling design. A sample size of 400 will provide <br /> for a margin of error of no greater than +/-4.9% at the 95% corifidence level, <br /> when looking at all voters, as well as all residents, in the City of Redwood City. <br /> ATTY/AGR/2015/AMENDMENTS/AMEND N0.1 GODBE RESEARCH—AMENDMENT TO AGR FOR PROFESSIONAL SERVICES <br /> REV:07-02-15 VR <br /> Page 4 of 6 <br />
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