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5 <br />c. consider the relative water use and conservation practices of their customers and <br />target those with higher water use to achieve proportionally greater reductions <br />than those with low use; <br /> <br />d. minimize financial impacts to low-income customers; <br /> <br />e. preserve safe indoor water supplies in areas with very low R-GPCD and where <br />necessary to protect public health and safety; <br /> <br />f. promote low-water use methods of preserving appropriate defensible space in <br />fire-prone areas, consistent with local fire district requirements; <br /> <br />g. educate customers on the preservation of trees; <br /> <br />h. promote on-site reuse of water; and <br /> <br />i. promptly notify staff of the supplier’s need for an alternate method of compliance <br />pursuant to resolved paragraph 16. <br /> <br />11. The State Water Board calls upon all businesses within California’s travel and tourism <br />sectors to inform visitors of California’s dire drought situation and actions visitors should <br />take to conserve water; <br /> <br />12. The State Water Board commends wholesale water agencies that have set aggressive <br />conservation targets for their retail water suppliers; <br /> <br />13. The State W ater Board commends water suppliers that have made investments to boost <br />drought-resistant supplies, such as advanced treated recycled water and desalination. <br />Those investments help to make communities more resilient in the face of drought; <br /> <br />14. The State Water Board commends the many water suppliers that have already <br />surpassed their 20x2020 conservation targets. Long-term conservation efforts are <br />critical to maintaining economic and social well-being, especially in light of the impacts of <br />climate change on California’s hydrology; <br /> <br />15. During this drought emergency, heightened conservation that extends urban resilience is <br />necessary. The State Water Board’s focus is primarily on immediate reductions in <br />outdoor water use. Some short-term conservation efforts, such as landscape <br />conversions and installation of efficient appliances, will also support long-term <br />conservation objectives, and are encouraged wherever possible; <br /> <br />16. The State Water Board recognizes that some commercial and industrial customers, <br />while accounting for a significant portion of total use in a service area, have already <br />taken steps to significantly reduce their water consumption and cannot further reduce <br />their use without substantial impacts. However, the Board also recognizes that in many <br />areas there are significant opportunities for reductions in water use by industries and <br />commercial enterprises that have yet to take action, especially those with large areas of <br />non-functional turf. The Board directs staff to respond promptly upon receipt of any <br />request for alternate enforceable methods of compliance. If the supplier believes the <br />conservation standard is unachievable due to firm commercial and industrial water use <br />10.A. - Page 13