AgdaPkt 2015-07-27 Joint SA and PFA

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7.1.V. - Page 2 ANALYSIS In the Fall of 2014, the DT RWC CBID commenced the administrative operations by selecting interim board members, adopting articles of incorporation, approving bylaws, applying for 501 c3 status with the IRS, setting up a bank account, securing insurance, approval of a Contract with the City to administer services, selecting an administrator, issuing RFP's for services, as well as a host of other tasks and responsibilities that were necessary to establish the District. During this phase, the Board decided that the DT RWC CBID would be administered by the 501c3 organization that would adopt the name Redwood City Improvement Association ( "RCIA "), which is how the organization is referenced today. The Interim Board of Directors and Officers issued an RFP to select an Administrator /Executive Director for the District on November 5, 2014 and selected /awarded the contract to the Redwood City -San Mateo County Chamber of Commerce on January 15, 2015. The RCIA immediately went to work establishing chairs for individual committees, as well as committee members. Discussions and work ensued to determine what specific services or special benefits would be provided. Services commenced in the spring of 2015 with sidewalk operations and beautification. The RCIA hired J &S Maintenance Service to provide power washing, street cleaning, trash pickup, day porters seven days a week and overall beautification efforts for the District. The RCIA worked hand in hand with the City to organize water usage, trash pickup procedures, and other logistics. The DT RWC property owners and others have noted the services in this category that have been provided to -date. The RCIA has also started quickly with its District Identity and Signage efforts by setting up a website (visitrwc.org), contracting with Comcast Cable for commercials that showcase the Downtown, Tuesday night video mapping activities on Courthouse Square, and contracting with a public relations firm to highlight the Downtown through printed and social media. These activities have resulted in increased exposure and driving traffic on a non -peak night as in the case of the video mapping project. Numbers of visitors are growing with the addition of the RC IA's publicity and attraction strategy. Parking Management and facilitation of providing a good parking experience for Downtown is a key objective of the RCIA and the DT RWC CBID. The RCIA has entered into a contract with All About Parking to continue the valet parking services at the two established locations (Library Lot B & in front of Sakura Restaurant), and expanded with a third location at the corner of Main & Broadway in June 2015. Having the financial capacity with the assessment to lease parking lots for valet parking usage presents an opportunity to become even more efficient with the DT parking supply.