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7.1.C. - Page 1 <br /> REPORT <br /> To the Honorable Mayor and City Council <br /> From the City Manager <br /> July 27, 2015 <br /> SUBJECT <br /> Live Performance Agreement between the City of Redwood City and Zoppe Circus <br /> RECOMMENDATION <br /> Approve by motion the Live Performance Agreement between the City of Redwood City <br /> and Zoppe Circus. <br /> BACKGROUND <br /> Since 2008, the City of Redwood City has presented Zoppe Circus. The addition of a <br /> family friendly program at the end of October helped to extend the season of events, <br /> and provided an incredible draw to Redwood City. The Parks, Recreation and <br /> Community Services (PRCS) staff worked alongside a consultant (Labadie Productions) <br /> to host and coordinate the operations for Zoppe Circus. The inaugural year of the Circus <br /> realized a net loss of $35,927 for one week of performances. However, the event <br /> received rave reviews, sold over 3,000 tickets. With modifications, the City was <br /> confident the event could eventually turn a profit. In 2010, with two weeks of <br /> performances and almost 7,000 tickets sold, PRCS staff was able to take over <br /> management of the Circus and cover the entire costs of the circus. In 2011, 2012, 2013 <br /> and 2014 PRCS was able to realize a profit. In 2013 the Circus was relocated to Red <br /> Morton Park. Reviews from attendees and neighbors were positive with the new <br /> location being loved by all for its walkability. <br /> ANALYSIS <br /> The Circus is proposed to be held over 3 weeks this year reflecting the success as <br /> increasing ticket sales are leaving little room in capacity. With the continued use of the <br /> ticket pricing structure with lower rates for midweek performances and higher rates for <br /> traditionally filled weekend performances, we expect to maximize revenue to ensure <br /> that all costs are covered. Staff has analyzed the parks proposed sporting events during <br /> this time period and finds no conflicts. The realization of profit from ticket sales is one of <br /> several revenue streams identified through our Downtown Events Sustainability Plan. <br /> ALTERNATIVES <br /> Choose not to enter into the Agreement and cancel the Zoppe Circus. <br />