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7.3.C. - Page 9 EXHIBIT A <br /> required knowledge and abilities is qualifying. A typical way to obtain the <br /> knowledge and abilities would be: <br /> Experience: <br /> Five to seven (5 -7) years of professional level experience in fields related to <br /> marketing, multi -media digital marketing, and communications with some of that <br /> experience being with content creation, e.g., blogging, writing, video and <br /> photography, journalism, or a related field. <br /> Practical experience writing for social media, building editorial calendars and <br /> developing content strategy, and /or experience with Search engine optimization <br /> (SEO), social media marketing, and content optimization is a plus. <br /> Education: <br /> Equivalent to a Bachelor's degree from an accredited college or university with major <br /> work in communications, journalism, public or media relations, marketing, or a <br /> closely related field. Specialized training and /or education in media technology and <br /> communication, and /or experience with public sector agencies is a plus. <br /> License or Certificate: <br /> Possession of, or ability to obtain, an appropriate, valid California Driver's License. <br /> Special Requirements: <br /> Essential duties require the following physical abilities and work environment: <br /> Ability to work in a standard office environment with ability to drive to various City <br /> and regional locations. May be required to work evenings and /or weekends <br /> depending on meetings and /or special events. <br /> Effective Date: July, 2015 <br /> Bargaining Group: Redwood City Management Employees Association <br /> Status: Classified / FLSA Exempt <br /> Page 6 of 11 <br /> ATTY /RES0.3114 /CC RESO AMENDING CITY CLASSIFICATION MEDIA ANALYST & ENVIRONMENTAL INITIATIVES COORDINATOR <br /> REV: 07 -17 -15 MLG <br />