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07/27/2015 EXHIBIT A Proposed Classification: CITY OF REDWOOD CITY COMMUNICATIONS AND MARKETING MULTIMEDIA ANALYST DEFINITION The Communications and Marketing Multimedia Analyst will lead the content development and implementation of marketing-driven websites, multimedia tools, social media, content development for print pieces, e-publications, digital tools and other marketing communication initiatives for the City of Redwood City. DISTINGUISING CHARACTERISTICS This is a professional level class responsible for providing complex and specialized management assistance by planning and developing, coordinating, and evaluating the function of internal and external communications and marketing programs, public relations, social media, web design and content management. SUPERVISION RECEIVED AND EXERCISED Receives general direction from the Public Communications Manager. EXAMPLES OF IMPORTANT AND ESSENTIAL DUTIES Duties may include, but are not limited to, the following: Develop, administer and implement City programs in the area of communication, multimedia marketing, website design and content management and social media. Coordinate and manage City engagement on social media platForms, blogs, and discussion boards. Coordinate the City's official social media platForms including Facebook, Twitter, Instagram or other City communication portals, as assigned. Serve as the "eyes and ears" of the City across social media channels. Identify new online and digital opportunities for community information sharing, engagement and measures the impact of these efforts through strong experience in google analytics, SEO and other measurements. Experiment with new and/or alternative ways to leverage social media activities, and make recommendations to the Public Communications Manager. Page 3 of 11 ATTY/RES0.3114/CC RE50 AMENDING CITY CLASSIFICATION RESO.#15430 MEDIA ANALYST&ENVIRONMENTAL INITIATIVES COORDINATOR MUFF#905 REV:07-17-15 MLG