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Res15 15461
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Res15 15461
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Last modified
12/16/2015 11:33:20 AM
Creation date
12/16/2015 11:33:19 AM
Metadata
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Template:
CC Index
CC Index - Document Type
Resolution
Meeting Type
Joint
Agency Type
City Council and Successor Agency and Public Financing Authority
Date
12/7/2015
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12/07/2015 <br /> , 6.3.B. - Page 15 <br /> �"'4�'1��.��;��� <br /> r ta�Fty�a�atittict�,^,fr t£e�^c#ro�a..G.�€ <br /> Local congregations and places of worship <br /> The consultant left the brochures with a contact person who said s/he would make them <br /> available to the congregants at the following places: <br /> • Congregation Beth Jacob (150) <br /> • Peninsula Covenant Church (200) <br /> • St. Pius Catholic Church (150) <br /> • Mount Zion Baptist Church (100) <br /> • Second Baptist Church (75) <br /> • Our Lady of Mount (100) <br /> • St. Anthony's Catholic Church (200) <br /> eusinesses <br /> • Starbucks <br /> The consultanYs meetings with district managers resulted in a commitment for posters to <br /> be displayed in the ten Redwood City stores through November 3. <br /> • EI Grullense Grill (Woodside Road) <br /> • Peet's <br /> • Backyard Cafe <br /> • Philz <br /> . <br /> The approach for the voter outreach and education was to meet Redwood City voters, distribute <br /> the informational brochure and verbally reinforce the message of mailing in the ballot. In order to <br /> reach voters, the outreach consultant and City staff identified key activities throughout the city <br /> for which there might be a large number of registered voters in attendance. <br /> The consultant attended events, met with community members, contacted neighborhood <br /> associations and other efforts to share information about the all-mail ballot. The consultant <br /> conducted the outreach from September 21, 2015 through the week of October 26, 2015. <br /> With all the efforts combined, the consultant spoke to approximately 1,500-2,000 people at a <br /> one-on-one level. Through all the combined outreach from one-on-one conversations to drop- <br /> offs at the churches and other places, approximately 1,800 to 2,000 brochures were distributed. <br /> The number of brochures distributed and the number of people engaged is not a direct <br /> correlation. Except for the drop-offs at churches and businesses, many more individuals were <br /> approached than brochures distributed; approximately 3:1. Some individuals would not take the <br /> brochure because by talking with the consultant, they had received the knowledge and <br /> information, or they knew they had the information at home. For every person who engaged in <br /> conversation or took the brochure to learn more learn about the new process, there were other <br /> individuals who shared that they already voted by mail or reacted as if the voting by mail was an <br /> option and they were not interested. <br /> 5 <br /> Envirocom Communications Strategies, LLC— Summary Memorandum <br /> 11 RESO.#15461 <br /> MUFF#307 <br />
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