AgdaPkt 2016-01-11 Closed and Joint SA PFA

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8.A. - Page 2 • A form-based code that focuses on design and architecture. The form based code would work within the existing maximum height standards (no intensification beyond existing zoning standards will be proposed); • Emphasis on housing opportunities with a focus on providing affordable housing; • Connections and interface with the Downtown Precise Plan; • Opportunities for implementing the City's Community Benefit (Partnership RWC) program; • Implementation of public improvements to enhance appearance and functionality of El Camino Real; • Design guidelines for future projects and; • A comprehensive small business preservation and development strategy; Following the Council meeting, staff solicited consultant proposals to assist with the economic analysis and planning efforts to develop this plan. ANALYSIS Staff released the RFP in early June and received proposals at the end of June. These were evaluated based on professional qualifications and demonstrated competence with particular attention to: 1 . Experience, qualifications, performance, and availability of project manager. 2. Relevant experience in preparing corridor plans and evaluating public right of way improvements. Experience in preparing plans for the El Camino Real or another major corridor and completing economic analyses. Innovative and successful public outreach efforts. 3. Approach to project and strategy to implement community's vision. 4. Ability to meet schedules, coordinate activities with multiple parties, work closely and collaboratively with staff, and perform within budget and schedule limitations. 5. Solid management practices. Dyett & Bhatia was selected as staff's preferred consultant for this project. The consultant's team includes Economic & Planning Services (EPS), who will lead market and financial feasibility analysis, and Bottomley Design & Planning, who will provide expertise on urban design and streetscape improvements. The consultant team's experience in this area and with the City makes them highly qualified to develop the corridor plan. The proposal, including sub-consultant work, totals $195,604. The community outreach process and overall planning for the corridor plan is expected to take 12-18 months. Depending on the scope of planning study, CEQA review will most likely be conducted towards the end (or subsequent to) the planning process. ALTERNATIVES Do not authorize execution of the agreement with Dyett & Bhatia and direct staff to seek additional consultant proposals.