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ConsultanYs work on the defined benefits program has given them a good idea of the community's expectations regarding new development and their priorities for achieving specific benefits. It also showed that the adoption of a Specific or Precise Plan, such as this one and the Inner Harbor Precise Plan, creates a particularly good opportunity for establishing regulatory mechanisms to obtain defined benefits. In addition to setting forth a policy basis for requiring benefits such as enhanced pedestrian and bicycle access, new streets, and other improvements, the Plan can establish standards that require particular uses and levels of development intensity to provide additional ben- efits. As well as identifying desired amenities, Consultant's work on the proposed Corridor Plan would include economic and market analysis to evaluate the potential effect that changes in the policies and regulations applicable would have on real estate values and the potential this will create for generating such benefits. 4.2 COMMUNITY OUTREACH Community outreach for the Corridor Plan will be critical given the importance of the assignment, the proximity of residential uses near the Corridor, and the diversity of stakeholders involved: property owners (along the Corridor and adjacent), merchants, residents, Caltrans, service providers, transit agencies, major employers, and more. Land use changes, substantial intensification of development activity, and/or changes to a congested thoroughfare are likely to cause concern in the community, and it will be important to acknowledge these concerns up front. Providing a variety of strategies to clearly communicate potential changes and impacts of the Corridor Plan — particularly using visual communication tools — will be crucial to developing detailed strategies for the Corridor that enjoy broad community support. In addition to engaging with neighboring residents and businesses, the outreach process should involve other agencies, such as Caltrans and Samtrans; these agencies could have representatives on the optional Corridor Advisory Group to advise on the Plan at key stages. Consultant is well-versed in a wide variety of engagement techniques, including large- format community workshops and open houses, graphic illustrations and visual tools, stakeholder interviews and focus groups, community surveys, social media engagement including Facebook and MindMixer, multilingual outreach, online engagement and website management, and more. Since not ali outreach tools will work for everyone, Consultant will provide a menu af options to ensure inclusiveness and enable people ta participate in settings and at times that are most convenient to them. 4.3 SCOPE OF WORK This section outlines ConsultanYs work program for the Redwood City EI Camino Corridor Plan. The program is organized into six tasks, folEowing the organization outlined in the RFP. The sequence of work products, community meetings, and City Council/Planning Commission meetings are graphically illustrated in the schedule diagram that follows in Section 5.2. Initials in parentheses follawing the sub-section heading identify the fead firm for each sub-task: REV:08-12-15 VR Page li of 21 ATTYlAGR.2015.164lProfessional Services Agreement with Dyett& Bhatia