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E7tNIBIT"A" <br /> SCOPE OF SERVICES <br /> Scape af VVork: <br /> Gonsultant shal! physically report to the City and be present in the City affiee twa-three times <br /> a week to lead strategic marketing and communications effarts far the Gity Manager's {?ffice <br /> during an interim capacity, Gonsultant shall be available far calls and other wark as needed, <br /> when not in the office. <br /> Contract timing: <br /> February 1 for initial briefing. Majority of work completed from February 2 to March 2, 2016. <br /> Estimated Work and Cost: <br /> In the office 2-3 days a week for four hours and an call as needed. Payment to Consultant <br /> shall be$125/hour or an estimafe of$1,500 per week, maxirnum weekly time would be 20 <br /> hours or$2,500. <br /> Priar�t�es and Areas af Focus <br /> • Strategic and tactical wark as assigned and agreed ta include: <br /> 1�tnticipated priorities: <br /> � Speech writing and other communications related aetivities to prepare for the <br /> State of the City. <br /> § General Marketing and Communicatians in coardinatian with#he <br /> Communications Analyst and other City Manager staff,lead the strategic <br /> needs of the City to continue communications and marlce#ing initiatives in an <br /> interitn capacity, includin9: <br /> • Strategic oversight of communications and marketing efforts/pciarities <br /> o Evaluate content develaped across all mediums including <br /> blogs, major social media campaigns, new website content, <br /> news releases,video develapment,etc. <br /> • Issues management <br /> o White papers,summaries, letters to the editar, City <br /> positioning on issues that come up <br /> • Praacti�ely tell our story <br /> o Media relafians. news releases, news abaut city council and <br /> planning commission decisions,etc. <br /> o Partner with deparkments on items coming up, based on <br /> editorial calendar and project list <br /> • Graphic Design Projects <br /> o Provide directian over graphic design projects that are <br /> currently being developed <br /> • Othe�items as needed. <br /> Page 5 of 5 <br /> REV:02-01-15 VR <br /> ATTY/AGR.2t116.022tJeanne Sullivan Billeci <br />