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Promotes a strong regional <br />economy by providing <br />communities with the data they <br />need to plan for future job <br />growth, as well as any <br />accompanying education, <br />housing, and transportation <br />needs. <br />Informs local cities and <br />counties in their decision- <br />making around new housing <br />developments by providing <br />housing demand forecasts. <br />Supports strategic <br />transportation investments <br />that aim to decrease traffic <br />congestion, improve travel <br />options, and reduce pollution <br />both locally and regionally. <br /> <br />Plan Bay Area is a roadmap to help Bay Area cities and counties <br />preserve the character of our diverse communities while adapting to <br />the challenges of future population growth. <br />WHAT IS PLAN BAY AREA?