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Chapter S Appendix <br /> liii. Marketing/Public Relations <br /> liv. <br /> Tactics and Timeline: Upon award, IPS will work with the City of Redwood City to establish a more detailed <br /> outreach and awareness plan and timeline. Generally, however, the key components of the recommended <br /> activities include: <br /> • Targeted Outreach List: IPS will work with the City to develop a Iist of targeted media outlets to <br /> distribute materials and share messaging with. <br /> • Collateral Materials Development: Working with the City, we will develop collateral materials for <br /> public information including an informational flyer, customized website, Q&A document, how-to <br /> video, and other collateral materials as needed. An example of the MS 1 Pay-by-Plate video can be <br /> seen here: https://vimeo.com/99759830 <br /> • Business and Association Outreach: IPS will assist in reaching out to local businesses, business <br /> associations, homeowners associations to work with them to share information on the new parking <br /> meters that they can distribute through email blasts, newsletters and their social media networks. <br /> Social Media: This will be a cost effective way to reach a broad audience on a consistent level. We will <br /> work with Boone on messaging and tactics for reaching out to the City, Mayor, Council Members, to utilize <br /> their current network and followers on their Facebook and Twitter accounts to provide our targeted audiences <br /> key project information. <br /> Customized Web Site: In order to help the City of Redwood City to introduce IPS meters to their parking <br /> public, IPS Group is offering the City a custom designed website for the public to: <br /> l . Learn how to use the parking meter through written directions and a how-to video tutorial <br /> 2. Answer questions through an online survey tool regarding their experience with the meter <br /> 3. Better understand why the change has been implemented <br /> America's Flnost City America's Finest City ag9ttf!(p <br /> rr <br /> . �-. ,` <br /> :' ,3 _ - lll_ _— <br /> P y. ..li 7■1�11�■i <br /> ?_ .w..�• • = he.. •.• Q <br /> •. c- <br /> Presonttng SmertMetao s• +.•...i . <br /> ItI Peeking Made.acr•-t, perking .'s eftwal141041 <br /> .-.aw aw.+.taw. ^ eC ...•J _ A_-_.-nd . W*- _n_- •1 rr,.-.-fin• .•-e..aV—.4--..�..S w* Ie-...4 <br /> '..C.e..Lntr.e..^e..o k6•w uv w.run.t..o...(rent [a..-.r-,.fen.wv+ rr..n arw+..rew weruw-..•.V. <br /> Ter VPn..Y%.MM-t.led...I.YbN. ....� - •M'N...e-.-...M.W..w.v.+..tee.we...erlrW•-.. <br /> rR <br /> �._numea eel( e•^IwANf.4M re se err <br /> pn-Yewu.e eM.N...(:Mb..e.w Weer.+..sew <br /> inn <br /> Customized Marketing Campaign and Materials for Redwood City: Formulating the right messaging and <br /> raising public awareness is a key element for the successful deployment of new parking initiatives. IPS will <br /> provide customized marketing and public awareness materials can be customized to the specific needs of the <br /> City's programs. <br /> Iv. Design Collateral <br /> REV: 05-05-16 JS <br /> Page 153 of 177 <br /> ATTY/AGR.201 6.094/IPS Group <br />