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Figure 1: Diagram of Smart Water Controller Distribution Plan* <br /> Retleve[mail NoEmell 1.Marketing <br /> (Treatment) {control) (Cityemail) <br /> 2.Opt-in <br /> Pill OutDisclalmer Opt Out (City site) <br /> Purchase Page Purchase Page <br /> Price&Insteii Prlce w/install Optlon <br /> (Random PnceJ (Random Pnce) <br /> 3.Purchase <br /> (vendor <br /> micro-site) <br /> No Purchase Purchase Produd- Purchase Product No Purchase <br /> Install Bundle �Optional lnsiallj <br /> 4.Install <br /> Schedulelnstall Purchase&Scheduie Self-Insiall (Installer <br /> �nstall call) <br /> *Potential hosts for each step included in parentheses. <br /> REV:05-11-16 FF <br /> Page 11 of 15 <br /> ATTY/AGR.2016.099/The Stanford Graduate School of Business <br />