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REPORT <br />To the Honorable Mayor and City Council <br />From the City Manager <br /> <br />July 25, 2016 <br /> <br />SUBJECT <br />Live Performance Agreement between the City of Redwood City and Zoppe Circus <br /> <br />RECOMMENDATION <br />By motion, approve and authorize the City Manager to execute the Live Performance <br />Agreement between the City of Redwood City and Zoppe Circus, Inc. in an amount not <br />to exceed $125,183 <br /> <br />BACKGROUND <br />Since 2008, the City of Redwood City has presented Zoppe Circus. The addition of a <br />family friendly program at the end of October helped to extend the season of events, <br />and provided an incredible draw to Redwood City. The Parks, Recreation and <br />Community Services (PRCS) staff worked alongside a consultant (Labadie Productions) <br />to host and coordinate the operations for Zoppe Circus. The inaugural year of the <br />Circus realized a net loss of $35,927 for one week of performances. However, we <br />received rave reviews, sold over 3,000 tickets and knew that with some modifications, <br />we could eventually turn a profit. In 2010, with two weeks of performances and almost <br />7,000 tickets sold, PRCS staff was able to take over management of the Circus and <br />cover the entire costs of the circus. In 2011, 2012 2013, 2014 and 2015 PRCS was able <br />to realize a profit. In 2013 the Circus was relocated to Red Morton Park and was <br />extended to three weekends after maxing out ticket sales for two weekends of shows. <br />Reviews from attendees and neighbors were positive with the new location being loved <br />by all for its walkability. <br /> <br />ANALYSIS <br />This year, staff would like to continue the circus at Red Morton Park and recommends <br />entering into a Live Performance Agreement between the City and Zoppe Circus, Inc. <br />for up to $125,183. The Circus is proposed to be held for three weekends this year <br />reflecting the success as increasing ticket sales are leaving little room in capacity for <br />most shows. With the continued use of the ticket pricing structure with lower rates for <br />midweek performances and higher rates for traditionally filled weekend performances, <br />we expect to maximize revenue to ensure that all costs are covered. Staff has analyzed <br />the Park’s proposed sporting events during this time period and finds no conflicts. The <br />realization of profit from ticket sales is one of several revenue streams identified through <br />our Downtown Events Sustainability Plan. <br /> <br />6.1.G. - Page 1