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EXHIBIT "A" SCOPE OF SERVICES Scope of Work: Consultant shall physically report to the City and be present in the City office two-three times a week to lead strategic marketing and communications efforts for the City Manager's Office during an interim capacity. Consultant shall be available for calls and other work as needed, when not in the office. Contract timing : Majority of work completed from July 25 to September 6, 2016, and on an as-needed base thereafter. Estimated Work and Cost: In the office 2-3 days a week for four hours and on-call as needed. Payment to Consultant shall be $125/hour or an estimate of $1 ,500 per week, maximum weekly time would be 20 hours or $2,500. Priorities and Areas of Focus • Strategic and tactical work as assigned and agreed to include: Anticipated priorities: Speech writing and other communications related activities to prepare for the State of the City. a General Marketing and Communications in coordination with the Communications Analyst and other City Manager staff, lead the strategic needs of the City to continue communications and marketing initiatives in an interim capacity, including: • Strategic oversight of communications and marketing efforts/priorities O Evaluate content developed across all mediums including blogs, major social media campaigns, new website content, news releases, video development, etc. • Issues management O White papers, summaries, letters to the editor, City positioning on issues that come up • Proactively tell our story O Media relations: news releases, news about city council and planning commission decisions, etc. O Partner with departments on items coming up, based on editorial calendar and project list • Graphic Design Projects O Provide direction over graphic design projects that are currently being developed • Other items as needed. ATTY/AGR/2016.196/PROFESSIONAL SERVICES AGREEMENT — JEANNE SULLIVAN REV: 07-21-16 VR Page 5 of 5