Laserfiche WebLink
ATTY/AGR/2016.252/MAGICAL BRIDGE PLAYGROUND <br />REV: 09-08-16 MK <br />Page 17 of 23 <br />3. COMMUNITY ENGAGEMENT. <br />3.1 Communications Strategy and Marketing Materials. Within thirty (30) days of the <br />Effective Date, Magical Bridge shall provide City with the following: <br />a. A draft communications strategy that includes (i) a public relations and <br />marketing plan for the Red Morton Playground; and (ii) a TV, print media, and social media <br />campaign to engage and educate the public in relation to the Project(“Communications <br />Strategy”). <br />b. Copies of all Magical Bridge Marks in electronic form. <br />c. Marketing collateral relating to the launch and promotion of Magical Bridge <br />playgrounds, including template press releases, fundraising emails, fundraising kits for community <br />members, and talking points for briefings with key officials <br />3.2 Communications Consulting. At City’s request, the Magical Bridge Team shall <br />advise City on revising and executing the Communications Strategy, including developing <br />marketing material specific to the Red Morton Playground and planning the Opening Event. City <br />shall execute the Communications Strategy, including selection of the date for the Opening Event <br />at its sole discretion. <br />3.3 Community Engagement Activities. The Magical Bridge Team shall conduct <br />community engagement activities including but not limited to hosting community input meetings, <br />school visits, and community events for the purpose of promoting the Red Morton Playground and <br />raising awareness about inclusive play. Magical Bridge shall obtain City’s prior written <br />permission for each outreach event for which it seeks to use City Marks either at the event or in <br />the promotional material related to that event. <br />3.4 Participation in City Events. Prior to and including the Opening Event, the Magical <br />Bridge Team shall appear at any City sponsored events related to the Project at City’s request and <br />upon reasonable notice. <br />3.5 Recruiting and Training Volunteers. Prior to the Opening Event, the Magical <br />Bridge Team shall recruit and train no fewer than five (5) volunteers to conduct educational <br />programming about inclusive play at the Red Morton Playground. <br />4. REPORTING <br />4.1 Magical Bridge shall provide City with monthly reports, due on the 30th day of each <br />month after the Effective Date, or as otherwise agreed by City, that shall include the amount of <br />funds raised to date, and a summary of Magical Bridge fundraising activities and community <br />engagement activities conducted over the previous month. <br /> <br />6.1.N. - Page 20