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ATTY/AGR/2016.252/MAGICAL BRIDGE PLAYGROUND <br />REV: 09-08-16 MK <br />Page 22 of 23 <br />3. ALWAYS USE MAGICAL BRIDGE FOUNDATION TRADEMARKS AS <br />ADJECTIVES, NEVER NOUNS, AND THE MARKS SHOULD BE FOLLOWED BY THE <br />APPROPRIATE GENERIC TERMINOLOGY. <br /> <br />Trademarks are meant to signify the brand or source of a product and should not be used in a <br />manner which suggests that the trademark is the name of the product. Companies that allow their <br />trademarks to be used as nouns risk losing their rights in those trademarks. Classic examples of <br />words that began as trademarks but were lost due to misuse include “aspirin,” “escalator” and <br />“cellophane.” Because the public came to see these terms as the product names instead of the <br />brand names, trademark rights were forfeited. The most common mistake is to use the trademark <br />as a noun instead of as an adjective followed by the generic term. <br />4. DO NOT IMPLY OR SUGGEST THAT A PLAYGROUND BASED ON MAGICAL <br />BRIDGE FOUNDATION'S DESIGNS OR TECHNOLOGY IS A MAGICAL BRIDGE <br />PLAYGROUND OR THAT THE MAGICAL BRIDGE FOUNDATION SPONSORS THE <br />PLAYGROUND. <br />While the Magical Bridge Foundation understands and appreciates your need to accurately <br />describe the designs and technology incorporated into your playgrounds, your playgrounds and <br />promotional or fundraising materials cannot wrongly imply that your playgrounds are Magical <br />Bridge playgrounds, explicitly or implicitly. Care must be taken to clearly distinguish the Magical <br />Bridge Foundation’s playgrounds (and trademarks) from your other playgrounds and marks, as <br />discussed more specifically in these guidelines. <br />5. NEVER USE A MAGICAL BRIDGE FOUNDATION TRADEMARK AS PART OF <br />YOUR NAME OR TRADEMARK. <br />Magical Bridge Foundation trademarks may not be used as part of another entity’s mark or name. <br />While the Magical Bridge Foundation’s marks can be used in explanatory fashion, the mark cannot <br />be used as part of another entity or product name. <br />Also, you may not personify Magical Bridge Foundation trademarks or create characters that <br />represent the trademarks. However, the trademarks may be used in taglines in accordance with <br />the guidelines listed above. <br />6.1.N. - Page 25