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8a� <br /> Message from the Director <br /> May 12, 2004 <br /> On behalf of all the Pazks and Recreation Board and Commission Members, Volunteers, Residents <br /> and Staff that helped with its creation, I am pleased to present the Pazks, Recreation and <br /> Community Services Department's Strategic Plan for 2004 and beyond. There has been a Parks and <br /> Recreation Department in Redwood City since 1937. As it says in Fifty Years in the Making, The Story <br /> of Redwood City's Parks 1937-1987, "Like all good stories, ... Redwood City's Pazks and Recreation <br /> Departrnent started simply with the Department's first director, Alfred "Red" Morton, lining the <br /> fields and turning on the lights for softball at Hawes". While there have been a lot of changes since <br /> July of 1937, our core purpose remains as simple as our beginnings. We exist to build community <br /> through people, parks and programs. This strategic plan has been developed to make sure that we <br /> focus our actions, efforts and resources so future generations will reap the "simple' benefits of: <br /> beautiful public places, quality recreation programs and facilities, excellent community services and <br /> opportunities to interact with the lazger community that we provide. The Plan is divided into four <br /> chapters: Introduction, Strategic Plan Overview, Strategic Actions and Plan Implementation and <br /> Updates. . <br /> The introduction describes why we chose to develop a plan, our process for collecting information, <br /> and our desire to make this a living document. The overview sections set the context by describing <br /> the core purpose, values, and outcomes we hope to achieve. We were very clear that we wanted a <br /> plan rooted in factual vs. anecdotal data. Much of the data that formed our strategies is contained <br /> in this section and includes: <br /> ■ Reviews of the 2000 Census data for Redwood City. <br /> • Issues identified by City Council as high priorities. <br /> • Feedback from the City's Neighborhood Survey. <br /> ■ Results of our own outreach visits to service clubs, youth organizations, and neighborhood <br /> groups. <br /> ■ Trends identified by the Parks and Recreation profession. <br /> We also took this opportunity to look inward and benchmark wherever possible, our pazks, <br /> programs and services as they compare to other cities on the Peninsula. In addition, the City's <br /> recent discussions regarding future water availability were considered as our vision for future parks <br /> and landscape areas was being developed. <br /> The recommended action strategies are grouped into the five categories of Parks, Recreation <br /> Programs, Community Service Programs, Community Facilities, and our Organizational <br /> Development. The specific goals and actions are summarized in our Executive Summary. The <br /> report concludes with our plans for tracking and updating the document. <br /> The late president of the United States Dwight D. Eisenhower said, "In preparing for battle I have <br /> always found that plans are useless, but planning is indispensable". Those who created this <br /> strategic plan would probably agree with our former President. We believe that the planning has <br /> been indispensable to the future of our organization. I am very proud of the fact that many people <br /> had a hand in putting together this vision for the Department's Future. Their listing in our <br /> acknowledgement page is a small token of our appreciation. I look forward to your support in <br /> making this plan a reality for Redwood City. <br /> Corinne Centeno <br /> Parks, Recreation and Community Services Director <br />