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�.�-3 FRESNO CONFERENCE WILL CELEBRATE ETHNIC MEDIA IN VALLEY CALIFORNIA The country's largest ethnic media conference a schedule of events, visit http:// showcasing the news organizations representing expo.ncmonline.com. For information about immigrant and minority populations in California registration, including the $5 discount offered to and nationwide will be held September 24 at the League members, call Danielle Worthy at 415- Fresno Convention Center, 848 M Street, Fresno, 503-4170 or visit www.ncmonline.com. from 9:00 a.m. to 6:00 p.m. Members of the League of California Cities can receive a$5 discount on their advance expo registration. ......................... The conference will focus on California STRIDING FOR LEANER CITIES Inland Empire and Imperial, Central and Northern Valleys as regions of rapid population growth and ATTENTION ALL ANNUAL increasing diversity. The event will feature 100 ethnic and youth media exhibitors, workshops and CONFERENCE ATTENDEES! general sessions, and a Community Leadership Awards luncheon honoring local heroes nominated if you're looking for a way to recover from by ethnic media. the Saturday night "Death by Chocolate" recep- tion, you may want to join the League's Com- The conference is sponsored by New Califor- munity Services Policy Committee on Sunday, nia Media (NCM), a network of ethnic news organi- September 19, 2004 at 7:00 am for a 5K Fun zations organized some years ago by the Pacific Run/Walk. The goal of the Fun Run/Walk is to News Service. It will be co-hosted by The Fresno promote awareness and a commitment to Bee/ Vida En EI Valle, Univision, The Great Valley fitness by cities. The course will begin outside Center, the Pan-Valley Institute oftheAmerican the Long Beach Convention Center and con- Friends Service Committee and The Downtown tinue along the bike path. Please note that the Association of Fresno. course will be marked for distances as well. For more information contact League Policy The conference will feature numerous topics Analyst Genevieve Morelos at of interest to city officials, including a presentation QmorelosCc�cacities.or4 by California Secretary of Health and Human Services Kim Belshe on health care issues in Valley California; national pollster Sergio Bendixen on how multilingual polling is a powerful tool for connecting with populations traditionally excluded from the public forum; "Is Home Ownership a NOTICE vanishing Dream?"; " Best Ideas on Energy Saving NO PUBLICATION NEXT WEEK from the Ethnic Media"; a roundtable on air pollu- tion, drought, toxins, sprawl, and more. Priority Focus will not be published next Friday, September 18, due to our The NCM EXPO is a unique opportunity for staff participation at the League's Annual , organizations and :ndividuals looking to strengthen Conference in Long Beach. For updates their working relationship with the media serving on conference activities and League California's immigrant and minority communities. priority issues, visit the League's website .;:' The event is geared to be of particular interest to at www.cacities.orq. We will resume civic and business leaders, marketers and media publication on Friday, September 25. professionals. To learn more about the conference and to see Visit the League's Official Web Site--www.cacities.org PRIORITY FOCUS/PAGE 3