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7. OPTIONAL GRIP SERVICES The scope of MRC's GRIP Services can be customized to fit the City's specific needs by adding to the Core GRIP Services one or more of the Optional GRIP Services briefly described below. The Optional GRIP Services can be added to the Core GRIP Services from the outset or at any time during the term of the contract. 0 FOCUSED ECONOMIC DEVELOPMENT STRATEGIES By analyzing City-specific information derived from the GRIP database, MRC can assist the City in developing and implementing focused strategies for business retention, afuaction, expansion, and cooperation. 0 PHYSICAL PRESENCE, FISCAL IMPACT & REVENUE PRODUCTIVITY ANALYSIS By capturing and relating elements of Physical Presence to revenue contribution, in size-adjusted equivalent units of measurement, MRC is able to analyze the relative fiscal impact and revenue productivity for each revenue generator in the City, The need for this information becomes increasingly critical as each city moves towards fiscal self-reliance and dependence on the revenue generated from its own economic base to fund the City's general services. Physical presence data (such as number of employees, land/building size, etc.) can be gathered by the City and/ or MRC. 0 BUSINESS LICENSE STRATEGIC ANALYSIS Each city is becoming increasingly dependent on its own economic base and discretionary (city-imposed) taxes to fund general services. In doing so, business license tax is emerging as a key element in balancing a city's ability to fund general services and still be competitive with other cities in retaining and attracting businesses. MRC's analysis of the existing business license tax ordinance (and potential revisions thereof) will assist the City in defining the strategic role of the ordinance in shaping the fiscal and economic future of the City. 0 FISCAL, ECONOMIC & TAX MODELING The GRIP database and computerized modeling capability enable MRC to simulate the fiscal and economic. impacts that various land uses, developments, businesses and tax structures have on the City's residents, businesses and the City itself. With this modeling capability, MRC can rapidly simulate and analyze the impacts under numerous "what if' scenarios based on criteria such as fairness, equity, self-reliance and competitiveness with other cities. 13 ,.,.. . ._.