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Downtown Retail / Hotel <br />August 2017 <br />MJB Consulting / <br />Greensfelder Commercial RE <br />64 <br /> <br />Sources of Sales: <br /> Big Picture <br />Residential Population <br />(existing and growth) <br />Daytime Population <br />(existing and growth) <br />Transient Population <br />(existing and growth) <br />Competitors <br />Sister Stores <br />Recapture Leakage <br /> <br /> Site Specific <br />Growth and infill are different. <br />Follow the housing. What are <br />expectations of future growth? <br />Need to project absorption. <br />Follow the traffic (gravity side of <br />the trade area) <br />Competition (direct vs. indirect) <br />Does the area’s demographic <br />profile match your customers? <br />Site attributes (contribute to <br />convenience?)