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Downtown Retail / Hotel <br />August 2017 <br />MJB Consulting / <br />Greensfelder Commercial RE <br />68 <br /> <br />Retailer Economics – <br />The Pro-Forma <br />NEW STORE DECISIONS ARE DRIVEN BY DEMAND !!! <br />Sales estimates by department (category). <br />Grosses, wages, variable costs by various parties who <br />have responsibility for their line on the pro-forma. <br />Fixed costs are inputs.