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REPORT <br />To the Honorable Mayor and City Council <br />From the City Manager <br /> <br />July 27, 2015 <br /> <br />SUBJECT <br />Live Performance Agreement between the City of Redwood City and Zoppe Circus <br /> <br />RECOMMENDATION <br />Approve by motion the Live Performance Agreement between the City of Redwood City <br />and Zoppe Circus. <br /> <br />BACKGROUND <br />Since 2008, the City of Redwood City has presented Zoppe Circus. The addition of a <br />family friendly program at the end of October helped to extend the season of events, <br />and provided an incredible draw to Redwood City. The Parks, Recreation and <br />Community Services (PRCS) staff worked alongside a consultant (Labadie Productions) <br />to host and coordinate the operations for Zoppe Circus. The inaugural year of the Circus <br />realized a net loss of $35,927 for one week of performances. However, the event <br />received rave reviews, sold over 3,000 tickets. With modifications, the City was <br />confident the event could eventually turn a profit. In 2010, with two weeks of <br />performances and almost 7,000 tickets sold, PRCS staff was able to take over <br />management of the Circus and cover the entire costs of the circus. In 2011, 2012, 2013 <br />and 2014 PRCS was able to realize a profit. In 2013 the Circus was relocated to Red <br />Morton Park. Reviews from attendees and neighbors were positive with the new <br />location being loved by all for its walkability. <br /> <br />ANALYSIS <br />The Circus is proposed to be held over 3 weeks this year reflecting the success as <br />increasing ticket sales are leaving little room in capacity. With the continued use of the <br />ticket pricing structure with lower rates for midweek performances and higher rates for <br />traditionally filled weekend performances, we expect to maximize revenue to ensure <br />that all costs are covered. Staff has analyzed the parks proposed sporting events during <br />this time period and finds no conflicts. The realization of profit from ticket sales is one of <br />several revenue streams identified through our Downtown Events Sustainability Plan. <br /> <br />ALTERNATIVES <br />Choose not to enter into the Agreement and cancel the Zoppe Circus. <br /> <br /> <br />6.1.D. - Page 14