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<br />CATALYfT <br /> <br />EXHIBIT A <br /> <br />26 October 2004 (rev. 14 and 16 December 2004) <br /> <br />Daniel Zack <br />Redwood City Redevelopment Agency <br /> <br />Re: <br /> <br />Downtown Wayfinding & Connective Elements Project <br />Proposal for Professional Services <br /> <br />Dear Dan, <br /> <br />Thank you for inviting us to submit a proposal for professional services for what we are calling <br />the Downtown Wayfinding & Connective Elements Project. This proposal is based on two <br />meetings we have had with you to discuss a potential scope of work for this project. <br /> <br />Project Purpose, Scope and Context. <br />The purpose of the project is to provide connective elements to support the overall redevelopment <br />efforts in downtown Redwood City. These elements are essential to orient pedestrians and first- <br />time visitors to key destinations, and to promote a more vibrant urban environment. These <br /> <br />elements include: <br />- select streetscape and pedestrian improvements along key streets and paseos, <br />including lighting, street trees, pavement enhancements, and potential façade <br />improvements <br />- a wayfinding and sign program <br /> <br />The streetscape and pedestrian improvements will be focused on two key areas identified by you: <br />- Theater Way (Middlefield Road) from Broadway to Veteran's Boulevard <br />- entries to the city parking lot behind the street-facing buildings along Broadway, <br />Jefferson, and Main <br /> <br />The wayfinding and sign program will focus on signs for local streets and walkways to guide <br />visitors to the downtown and identify key locations. The intention is to create a distinctive and <br />elegant, yet simple, sign program unique to Redwood City and consistent with its urban design <br />vocabulary. The key elements of the wayfmding and sign program we have identified are: <br /> <br />577 Second Street. Suite 203 <br /> <br />San Francisco. California 94107 <br /> <br />V 415.267.5100 <br /> <br />F.415167.0906 <br /> <br />www.catalystworks.net <br />