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<br />CATALYfT <br /> <br />Zack:, Downtown Redwood City Connective Elements, 26 October 2004, page 2 of 5 <br /> <br />- signs directing drivers exiting US 101 to the downtown from Veteran'slWoodside, <br />Woodside/Broadway, and Veteran's/Whipple intersections. <br />- Secondary Gateways (signs or markers) indicating entry to the downtown core (with <br />the Broadway arches being the Primary Gateways) <br />- signs directing people to six key destinations: County Center, Courthouse, Theater <br />District, City Hall, Library and CalTrain Station. <br />- signs identifying city and other public parking facilities (e.g. communicating that the <br />County Center parking structure is available for free public use in the evenings) <br /> <br />This project is being undertaken within a larger context of the redevelopment of downtown <br />Redwood City. Key redevelopment efforts include the new multiplex cinema project currently <br />under construction, and a new civic plaza in front of the historic Courthouse. You will provide us <br />with supporting documents of these projects to infonn our work and ensure its consistency with <br />other downtown improvements. We also understand that you have a budget of approximately <br />$350,000 for streetscape and pedestrian improvements for Middlefield between Veteran's and <br />Broadway, also known as Thaerter Way II, and $250,000 for the Downtown Wayfmding sign <br />program. Our recommendations and designs will be scaled to meet your budget. <br /> <br />Work Plan. <br />Our work plan takes an integrated approach to the project, developing the Connective Elements in <br />parallel with the Wayfinding and Sign elements, and bringing them together for integrated <br />meetings and presentations (see diagram). In developing the wayfinding and sign program, we <br />propose that Von Kohorn & Kitzmiller Signmakers of Redwood City be our subconsultant for <br />design of specific sign elements. <br /> <br />