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<br /> For example, in the Sacramento Valley Region, briefings have been scheduled with papers in both
<br /> with the help of city officials in each of these large and small media markets.
<br /> cities, three local chambers of commerce signed-
<br /> on as LOCAL supporters just this week: the Auburn Local Newsletters and Web sites. As the
<br /> Area Chamber of Commerce, the Citrus Heights coalition grows, more and more opportunities
<br /> Chamber of Commerce, and the Roseville Chamber have been identified to place newsletter articles
<br /> of Commerce, In the Channel Counties area, publishing the risk to local services in organiza-
<br /> officials and coalition partners are making weekly tional and community newsletters and Web sites,
<br /> visits to local legislative district offices, repre- Recent placements include: a weekly AF$CME
<br /> senting one city each week, reinforcing the local newsletter and the San Bernardino Public Employ-
<br /> impacts that could result from state budget cuts. ees Association (www.sbDea.com~.
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<br /> Some additional highlights from the field News Coverage, The issue of funding for local
<br /> include: services is generating daily press, with articles and
<br /> editorials appearing in newspapers throughout the
<br /> Regional Advisory Boards are being orga- state. The coalition's point of view was repre-
<br /> nized throughout the state, with representation sented in virtually every budget story following
<br /> from the business community, union representa- the Governor's May revise and in the days leading
<br /> rives, city, county and special district officials and up to the LOCAL Legislative Action Days. Our
<br /> other coalition partners, These board members campaign firm coordinated with 28 newspapers
<br /> will guide the LOCAL coalition activities in their and wire service reporters to ensure that a LOCAL
<br /> respective areas, ensuring that funding for vital advocate was interviewed about the budget and/
<br /> local services receives attention in the local press or Leg Action Days or that the paper included
<br /> and with local legislators, information about our efforts in news stories
<br /> post-revise. Thanks to all of you who made
<br /> Press Conferences are now scheduled for the yourselves available to talk to the press and help
<br /> Inland Empire (June 3), Los Angeles (June 4), and make the story "local"!
<br /> Santa Clara and San Mateo Counties (June 5).
<br /> Additional press conferences will be held soon in As a result of these efforts, we had great
<br /> the East Bay and Chico (date to be announced), turnout at a May 16 Sacramento news conference.
<br /> The goal of the press conferences is to put a local Reporters in attendance included:
<br /> face on the impacts of the service cuts proposed
<br /> in the state budget. Spokespersons are expected Print: Los Angeles Times, Ventura County Star,
<br /> to include city and county elected officials, local Riverside Press-Enterprise, Stockton Record, La
<br /> police and fire chiefs and/or county sheriffs, a Opinion, Vacaville Reporter (with photographer)
<br /> special district representative, and one or more
<br /> representatives from other LOCAL coalition mem- Radio: KPFA-FM (San Francisco), KPLA-FM
<br /> hers (labor, health, seniors, business groups). (Los Angeles), Capital Public Radio (feeds to NPR
<br /> affiliates in CA)
<br /> Editorial Board Briefings. The LOCAL activi-
<br /> ties have already generated extensive press cover- TV: KCRA-TV3, KTXL-TV40, KXTV-TVlO, CTNS-
<br /> age (see below), but tile coalition is pushing hard tV (Feeds to all stations in CA), Univision-tV
<br /> to make sure that legislators and their constitu-
<br /> For more on press coverage, see the yellow
<br /> ents continue to be informed about serious risks
<br /> to vital local services. Several editorial board attachment.
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<br />' ' Visit the I~eague's Official Web Site--www. cacities.org PRIORI~t'FOCUS/PAGE 3
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