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1. Base Prices on the Fair Market <br /> Rate <br /> • 85% is the target occu pancy rate. <br /> • Th is means that 1 i n 8 spaces is vacant <br /> and avai lable. <br /> • When occu pancy is above 85%, it is <br /> difficult to find a space and cruising <br /> resu Its, causi ng frustration and traffic. <br /> • When occu pancy is too far below 85%, a <br /> val uable pu bl ic resou rce is wasted . <br />