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3�"�' . <br /> THE INDEPENDENT <br /> AMERICA'S LARGEST NON-DAILY COMMUNITY NEWSPAPER <br /> Apri14, 2000 <br /> Patricia S. Howe, CMC <br /> City Clerk <br /> Ciry of Redwood Ciry <br /> 1017 Middlefield Road <br /> PO Box 391 <br /> Redwood Ciry, CA 94064-0391 <br /> RE: Official Newspaper for: Legat Advertisiag (Pu6lic Notices) <br /> Dear Ms. Howe, <br /> We believe the Redwood City Independent (formaly The Redwood Ciry Tribune) is by far the best vehicle <br /> for disseminating public infor�aation to the citiuns of Redwood City. <br /> The Redwood City Iadependent is delivered to over 28,905 households throughout Redwood City twice <br /> each week, naching over 83% of the households within your city. Moreover, the Redwood City <br /> Independent is the only adjudicated newspaper in the city whose circulation is audited by an industry <br /> accepted verification service. (Circulation comparisons and most recent audit arc attached.) <br /> While certainly advertising cost is an important issue, circularion is a factor that also must seriously be <br /> considered. In fact, the Califomia court of Appeals issued the following ruling in a 1947 San Mateo County <br /> � case: <br /> "('1�he question of the value of legal advertising invoives the circulation of the particular <br /> newspaper, that is, the number of people who will see the nbtices. Public policy...requires that the notice <br /> • required by law should reach as many persons as possible:' <br /> � (Cyr vs. White, 83 Cal App. 2d 22) <br /> Our price for public notices for the City of Redwood Ciry 5rom 4-1-00 through 3-31-01 for both display � <br /> and classified advertising will be 512.75 per column inch. <br /> Please feel free to call our Public Notice Advertising Representarive, Kalli Kouatouris (650-692-9406 ext. <br /> , 40) or myself at 415-826-1100. We look forward w working with you. <br /> Sincerely, ^ <br /> �'► W / �! �/�/ L�/ /�, �.t.GC� �i.�c�.� <br /> Diane Rames Kalli Kountouris <br /> Advertising Director Public Notice Clerk � <br /> The Independent Newspaper Group Independent Peninsula Office <br /> Attachments <br /> 1828 EI Camino Real. Suite 508� BuMingama CA S4E110 . 650-682-9406 • Fax: 650-692-7587 <br />