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q-A�f <br /> subsequently filed a sigNarchitectural permit application requesting an exception to the Sign <br /> Ordinance. The application was reviewed by the ARC on September 19, 2000, and since <br /> no findings for an exception could be made, the permit was conditioned to: <br /> a) Relocate the wall-mounted phone number to the window area. <br /> b) Remove the wood sign from the side of the building. <br /> The applicant was sent a Notice of Official Action September 27, 2000 (see attachment �, and <br /> filed an appeal on November 2, 2000. <br /> The business at 1034 EI Camino Real is in a small, two-story building, shared with an <br /> adjoining business (presently vacant). The site signage consists entirely of wall signs <br /> including the business name and phone number wall-mounted in large individual plastic <br /> letters and a separate painted board sign with the business name and phone number <br /> located on a side walL <br /> Analysis <br /> Appeal 1: <br /> The existing pole sign is 25 feet high and appears to be 40 years old. The Sign Ordinance <br /> allows up to fifteen feet in height for freestanding pole signs (Sec.3.79c). The Ordinance <br /> further states that if "the proposed sign is part of or incorporates an architectural feature <br /> such as a tower or spire that enhances the design of the projecY' an exception can be made <br /> and up to 24 feet in height can be allowed. The ARC felt that this pole sign did not meet the <br /> above criteria for an exception and furthermore that the pole sign exceeds the parameter <br /> of the height exception of the Sign Ordinance. The ARC applied the "standard" seven-year <br /> amortization period for non-conforming signs Sec. 3.130d. <br /> The two roof signs, by definition, are prohibited (Sec. 3.114f). One roof-mounted sign <br /> consists of painted plywood which projects over the right-of-way. The other sign is <br /> constructed as an internally lit readerboard mounted on a short pipe which extends seven <br /> feet above the roofline of the building. The ARC determined that these roof signs do not <br /> meet the criteria to qualify as exceptions (see photographs, attachment 3). They were, <br /> however, granted a four-year amortization period rather than imrnediate abatement as <br /> stated under the general application for prohibited signs (Sec. 3.112). <br /> The ARC determined that none of these three signs should be forwarded to the Historical <br /> Resources Advisory Committee to seek a classification as historical signs. <br /> The ARC further recommended that the owner consider initiating a sign program for the <br /> entire site in order to bring the eclectic mixture of illegal and nonconforming signs to current <br /> standards during the 4-7 year amortization period. Options include wall signs, monument <br /> signs, awning signs, etc. <br /> Appeal 2: <br /> The Sign Ordinance specifically states that telephone numbers "shall not be displayed on <br /> any signs other than window signs" (Section 3.78b). This aspect of the Ordinance has been <br /> consistantly upheld and no exception could therefore be made by the ARC. As shown in <br /> attachment 4, the telephone number display consists of individual wall-mounted plastic <br /> characters which are of the same size as the business name. <br />