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<br />/A-6 <br /> <br />SUPPORT CALIFORNIA ARTS <br /> <br />DAY ON OCTOBER 7 <br /> <br />Celebrate "California Arts Day" on October 7! <br />Promoted by the Califomia Arts Council, this fifth <br />annual celebration is designed to recognize the <br />role that arts such as music, theater, visual art, <br />poetry, dance, and creativity in general play in the <br />state. <br /> <br />The nonprofit arts provide $5.4 billion in eco- <br />nomic activity annually, supporting more than <br />160,000 jobs and generating $300 million in local <br />and state revenue, according to the 2004 study <br />"The Arts, a Competitive Advantage for California," <br />commissioned by the Califomia Arts Council and <br />conducted by KPMG Peat Marwick. The study <br />also found that Califomia has more arts-related <br />businesses and more people employed in the <br />creative industries than any other state. <br /> <br />Cities can do a number of things to support <br />this cause. They can adopt a city council resolu- <br />tion recognizing the value of the arts in their <br />community (Go to WWW.caC.ca.gov for a sample <br />resolution), write an editorial on how the arts play <br />a critical role in the community, or highlight arts <br />offerings of your community services department <br />in your October newsletter. <br /> <br />The annual California Arts Day is always on <br />the first Friday of October. For more ideas, and <br />additional information on the event, visit the Cali- <br />fomia Arts Council website at WWW.caC.ca.gov. <br /> <br />2005 LEAGUE ANNUAL <br />CONFERENCE: OCTOBER 6-8, <br />MOSCONE CONVENTION CENTER, <br />SAN FRANCISCO <br /> <br />Plan now to attend the League's 2005 <br />Annual Conference this fall - the first time it <br />has been in San Francisco since 1997. <br /> <br />Make you reservations through our <br />online system at www.cacities.org/ac. <br /> <br />POLLING AND PUBLIC OPINION-A ONE- <br />TO-ONE RELATIONSHIP? <br />Public officials frequently look to public opinion <br />polls as a reliable indicator of public sentiment. <br />But is it? Under what circumstances could polls <br />even mislead? <br /> <br />Come find out at the Institute for Local <br />Govemmenfs (ILG) first-ever luncheon sympo- <br />sium at the upcoming <br />League Annual Confer- <br />.~ ence. This year's <br />. symposium will feature <br />¡~ Daniel Yankelovich, a <br />..~ leading interpreter of <br />" trends shaping American <br />society. Mr. Yankelovich <br />is the author of 10 <br />b:x::Iks, i:l cbd:ì1gC om; n g <br />to Public Judgment, New <br />Rules, and The Magic of <br />Dialogue: Transforming <br />Conflict into Coopera- <br />tion. To leam more <br />about Mr. Yankelovich, <br />check out his interview <br />with Bill Moyers at www.pbs.org/now. <br /> <br /> <br />Daniel Yankelovich <br /> <br />The symposium will be from 12:30 p.m. to 2 <br />p.m. on Thursday, October &, at the Moscone <br />Convention Center West in San Francisco. The <br />fee for attending this event is $40, which covers <br />the cost of the lunch. Your attendance also shows <br />your support for the ILG's work in service to local <br />officials in the areas of ethics, civic engagement, <br />fiscal stewardship and housing/land use. League <br />alumni (former city officials) are invited as well! <br /> <br />To sign up, see the attached form or visit <br />www.cacities.org/ac and either check the "ILG <br />Luncheon" box on the regular League annual <br />conference registration form, or take advantage of <br />the online registration process. Please note that <br />you do not have to attend the entire conference to <br />attend in this event. <br /> <br />PAGE 2/PRIORITY FOCUS <br /> <br />Visit the League's Official Websiteuwww.cacities.org <br /> <br />.~.1r. <br />