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SOCIAL MEDIA HIGHLIGHTS <br /> INSTAGRAM <br />•Engaged with existing followers as well as <br />diners, shoppers, travelers, residents, and more <br /> TWITTER <br />•Earned an average of 9,020 tweet impressions <br />per month <br /> FACEBOOK <br />•Leveraged Facebook advertising to increase <br />reach and engagement and to grow overall <br />following with strategic targeting and high <br />quality content