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<br />Scope of Services <br /> <br />8.16.05.01 <br /> <br />EXHIBIT "A" <br /> <br />SCOPE OF SERVICES <br /> <br />Prepared by Addison Olian Inc. <br /> <br />for the Citv of Redwood City <br />Scope of Services: Addison alian <br />Inc., Advertising (Agency) is <br />contracting with The City of <br />Redwood City for creating a <br />comprehensive downtown <br />construction mitigation <br />communications program that will <br />inform, educate and enthuse the <br />general public and downtown <br />businesses over the next several <br />months. This work includes the <br />development of several original <br />creative campaigns prepared to <br />communicate the messages; the <br />implementation of the approved <br />creative in signage and other <br />media; and the management of <br />vendors and media to manufacture <br />and place the messages. In <br />addition, the Agency will consult <br />with The City in effective marketing <br />and advertising methodologies to <br />include, but is not limited to direct <br />response strategies for business <br />development opportunities. This <br />may include how to communicate <br />business messages on the web and <br />in other media to generate <br />measurable inquiries leading to <br />dialogs with City Staff about <br />investing, developing and leasing in <br />Redwood City. AGENCY AGENCY Job No. <br /> SERVICES FEES Reference <br /> <br /> Creative Directions $ 5 000.00 RWC-1462 <br /> <br /> Sign designs for site <br /> siqns (3) $ 2 000.00 RWC-1462 <br /> <br /> Sign designs for <br /> fence sinns 120). $ 2 400.00 RWC-1462 <br /> Street Displays the <br /> "Chairs" campaign. <br /> Agency to art direct. <br /> 1-4) N/C RWC-1462 <br /> Newspaper ads <br /> utilizing the same <br /> creative, re- <br /> designed for the <br /> medium 14). $ 2 500.00 RWC-1464 <br /> Website creative & <br /> direct response <br /> strategies for B to B <br /> marketino. $ 2 500.00 RWC-1463 <br /> Marketing <br /> consuiting services <br /> as authorized by <br /> City. Allowance 20 <br /> hours @$175/hr. $ 3 500.00 RWC-1466 <br /> $ 17900.00 <br /> 10% Allowance for <br /> sales tax & <br /> miscellenous <br /> additions as <br /> authorized bv Citv. $ 1 790.00 <br /> <br /> Total $ 19690.00 <br /> <br />Page 1 <br /> <br />CONFIDENTIAL <br />