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<br />EXHIBIT -/\ <br /> <br />Amendment No 1 <br />Agreement for Professional Consulting Services <br />Addison Olian , Inc. <br /> <br />Additional services are required of Addison Olian Advertising (AOA) supporting <br />the continued development of a strategic marketing plan for Downtown and the <br />marketing and promotion of the October 15 celebration and other activities. <br />Specifically, these services include: <br /> <br />1. Further work, as requested, for the Downtown strategic marketing plan, <br />which may include further development of the direct mail concept into <br />"mock-up" form, photography planning, additional meetings, and follow-up <br />negotiations with vendors (printers, stock photo companies, Comcast TV, <br />TV production companies, and mailing houses) as needed and specifically <br />requested. <br />2. In conjunction with the Redevelopment Manager, developing a plan for <br />downtown visitor displays, that includes the costs, design solutions, and <br />delivery of window treatments/posters for downtown storefronts in time for <br />the October 15 downtown celebration. <br />3. Rendering of overall marketing counsel, as requested, for media <br />campaigns and the development and execution of advertising and <br />promotional materials and concepts, which may include Comcast TV, <br />radio, assistance with event marketing and planning, and work on direct <br />mail, media planning. Specific services may include meetings, <br />development of creative concepts and designs, cost estimating and <br />scheduling, as well as negotiations with vendors and delivery of material <br />necessary for printing. <br />4. Reimbursement not to exceed $1,000 for services rendered (until <br />assignment was halted) for the development of a collaborative theme <br />related to promotional materials and activities for the October 15 <br />celebration. <br /> <br />The total cost for these services shall not exceed $9,000. In addition to the <br />$1,000 reimbursement, a retainer of $3,000 shall be advanced. It is <br />acknowledged that this retainer is at the reduced hourly rate of $150/hour for the <br />services of principal Buz Olian and assures his availability as needed. <br />