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�{J I � <br /> Other methods are also required to visually orient the visitor so they choose which gateway <br /> is the better route to their destination. This project concentrates primarily on the gateway <br /> to the theatres. The focus is on the intersection of Veterans Blvd and Middlefield Road. <br /> Since the cinema is not visible from the freeway or major arterials, we need to distinguish <br /> this intersection so that the path of travel to the cinema and theatres is obvious. Theatre <br /> visitors will be visually encouraged to turn onto Middlefield Road and guided to the free <br /> parking available in the County garage. <br /> A large lantern icon on a new median island at the intersection will introduce the Theatre <br /> District to the Downtown visitor. The lighted vertical element will easily be seen both <br /> daytime and nighttime. The design was inspired by an existing lantern at the front entrance <br /> of the main library. <br /> The second area of focus is the walk between the garage and Broadway. The walk must <br /> be safe, pleasant, and festive. Signage will be installed inside the garage to attract the <br /> pedestrian onto the street rather than the County Center complex. Pedestrian traffic will be <br /> guided by a"you are here" map posted on the street by the garage stairwell as well as <br /> pedestrian scale signage along the street. <br /> Several street features along Middlefield Road from Veterans to Broadway are proposed. <br /> The features are designed to draw the pedestrian into Downtown. The street features <br /> become increasingly intense the closer they get to Broadway. A series of smaller lanterns <br /> mounted on the existing cobra-head lights provide pedestrian scale illumination. <br /> Decorative flags will also line the street, some on existing poles and fewer on new poles. <br /> Finally, "Tivoli lights", or string lights on steel cables, may crisscross the street contributing <br /> to the pedestrian scale lighting and the festive new feel of this critical entryway into the <br /> emerging Theatre District. <br /> The third area of focus is an upgrade of infrastructure where absolutely necessary. Two <br /> accessible ramps will be improved near Marshall St. as well as a limited number of trees <br /> planted adjacent to the First American Title building. On the opposite end at Veterans, <br /> new streetlights, street signs and a new crosswalk will be installed as part of a separate <br /> project. <br /> The project concept has been fina�ized and will be presented for Council review and <br /> approval on September 26 Cost estimates are being developed as well as structural <br /> engineering evaluations. The project concept, along with the Wayfinding Program, will be <br /> reviewed with the community at the public meeting scheduled for September 14 at the <br /> main library. The comments and input received at that meeting will be shared with the <br /> Council at the meeting on September 26 Upon approval of the design concept by the <br /> Council, staff will proceed with the execution of contracts for construction drawings and <br /> other services needed to prepare bid packages. The lantern features will require a design- <br /> build contract with the artist who designed them and will be brought back for Council <br /> consideration if necessary. <br /> Page 2 of 3 <br /> 1:�2005 STAFF REPORTS, AGREEMENTS\09-2005\ <br /> Middlefield/Theatre Way II Improvements <br /> _ . _ _ _ _ ._ . _ . __.... __ _ __._ _ . _ _ . <br />