PRC MIN 1996-05-22 - Laserfiche WebLink

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.." . ~,' f Park & Recreation Commission Minutes of May 22, 1996 Page 2 of which are rangers who patrol in vehicles, on foot and on bicycles. The district has an extensive volunteer program which offers 300 free hikes per year to the public. The district also has a volunteer trail patrol this is available to assist the public. The district consists of seven wards which are each represented by a publicly elected board member. The districfs biggest expense is debt service, or buying land through financing. He said that the district is almost at its maximum debt and there will be no more land acquisitions for the next several years. Mr. Smith felt there is a real need for the type of recreation that Mid-Peninsula Regional Open Space District provides to the public. ITEM 2 - STANFORD ALUMNI CONSULTING TEAM PRESENTATION Supervisor Jan Knight reminded the Commissioners that Red Morton recently received a grant from the Stanford Alumni Consulting Team (ACT) to assist with the development of a marketing plan for the facility. She introduced Dave Hoyt and Fred Thieman of ACT who are part of a five person team who will be working on this project. Mr. Hoyt explained ACT is part of the Stanford Business School Alumni Program and they donate their time to 8 to 10 projects per year for non-profit/ governmental groups. Mr. Hoyt said the team would like to begin developing a workplan for the project and would like the input of the Park and Recreation Commission before beginning this process. Mr. Thieman asked the Commissioners what they envision the Red Morton Center would look like 3 to 10 years from now. The Commissioners made the following comments~ Red Morton Center is at capacity I what are the unfulfilled needs of those people we cannot accommodate; fee structure; are we excluding some groups in our programs; we always consider organized sports-we need to consider "disorganized" sports; marketing-what can we do to reach out to people; give kids incentive to use the Center versus getting into trouble; if the Redwood Shores community center is open, what impact will this have on Red Morton Center; what is our target audience; what innovations can be use or what can we do to keep the Center in focus; development of a long term, long range marketing program; utilization is the top priority; bring in enough revenue; have a way to aid those who cannot afford to pay; "revenue neutral"; self-sufficient running Center; bring in enough revenue to relieve pressure on City finances; cover cash outflow; don't undercut business people offering a similar service with competing . prIces. Commissioner Slusser asked what the next step was in the process. Mr. Thieman explained that after the work plan is developed, it would take approximately four months to complete a final list of recommendations. . . -,