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MASTER VISIOn1312PUBLIC ARTHow likely are you to visit any <br />of the following, if happening in <br />redwood City? <br />The general public and art community <br />feel that nOW is the tipping point that <br />everyone has patiently waited for. A <br />concerted effort should be made by the <br />City and the residents to actively create <br />a professional level public art program <br />with an array of artists that reflects <br />gender balance,diversity and inclusion, <br />local, national and international artists, <br />and high art (not merely functional or <br />decorative objects plopped on site). <br />the public’s goals <br />• Have a city exhibition space, performance <br />space, artist residency. <br />• Realize an outdoor museum over the next <br />twenty years. <br />• Create a buzz and sense of place. <br />• Create an identity of culture for Redwood <br />City. <br />• Foster a welcoming environment for <br />families, residents, and visitors. <br />• Illustrate Redwood City’s inclusivity and <br />innovation. <br />• Embrace the past, acknowledge the <br />present, and create a future that retains a <br />small town feel. <br />MAster Vision at a glance <br />A yearlong process of research included many varied activities, such as <br />meetings with stakeholders and potential sponsors, public art presentations, <br />expert panel discussions, public input conversations, field trip to view <br />the San Francisco Art Commission public art collections at SFO, location <br />identification, and an online survey. <br />4 <br /> <br />Redwood City, the county seat of San Mateo, is a remarkable city. It is the third largest city in San Mateo County, enclosing 34.7 square miles and 85,992 natives. During the day this population doubles as people flood in to work at companies like Electronic Arts and Oracle, to eat and shop downtown, or to enjoy pristine weather and nature walking along the Bay trail or hiking in the redwoods. Redwood City is economically, culturally, and geographically unique and flourishing. At the heart of Silicon Valley, this City is poised for significant economic growth. It is one of the oldest cities on the peninsula, with a culturally rich and diverse history. To accompany this economic growth, and to continue its tradition as a place of rich and significant culture, Redwood City is committed to becoming the arts and entertainment destination on the Peninsula. We envision a city… With dynamic and engaging spaces. With public art that is beautiful and initiates meaningful thoughts and discussions. That embraces ethnic diversity and gender balance in the artists who produce public works. <br /> That engages all corners of the city through public art. <br /> That supports public art that goes beyond function and decoration. <br /> That creates a legacy of unique character and strong sense of place. <br />Master Vision at a glance <br />A yearlong process of research included many varied activities such as <br /> meetings with stakeholders and potential sponsors, <br /> public art presentations, <br /> expert panel discussions, <br /> public input conversations, <br /> public art field trip to view the San Francisco Art Commission public art collections at SFO, <br /> location scouting excursions, and <br /> an online Survey. <br />From this research we verified the publics interest in public art. Following is a sample from the <br />survey: <br /> <br />How likely are you to visit any of the following, if happening in Redwood City? <br /> <br />Temporary public art exhibit <br />Definitely: 41 | 32% <br />Likely: 68 | 52% <br />Neutral: 14 | 11 % <br />Unlikely: 7 | 5% <br />Definitely <br />Likely <br />Neutral Unlikely <br />32% <br />52% <br />11% <br />5% <br />5 <br /> <br />Outdoor museum without walls <br />Definitely: 61 | 48% <br />Likely: 55 | 43% <br />Neutral: 8 | 6% <br />Unlikely: 4 | 3% <br />Free outdoor permanent public art <br />Definitely: 77 | 60% <br />Likely: 43 | 34% <br />Neutral: 4 | 3% <br />Unlikely: 4 | 3% <br /> <br />The general public and art community feel that NOW is the tipping point that everyone has <br />patiently waited for. A concerted effort should be made by the city and the residents to actively <br />create a professional level public art program with an array of artists that reflects <br /> gender balance, <br /> diversity and inclusion, <br /> local, national and international artists, and <br /> high art (not merely functional or decorative objects plopped on site). <br />The public’s goals: <br /> Have a city exhibition space, performance space, artist residency. <br /> Realize an outdoor museum over the next twenty years. <br /> Create a buzz and sense of place. <br /> Create an identity of culture for Redwood City. <br /> Foster a nice environment for families, residents, and visitors. <br /> Illustrate Redwood City’s inclusivity and innovation. <br /> Embrace the past, acknowledge the present, and create a future that retains a small town feel. <br />Fung Collaboratives recommendations: <br /> Hire a trained staff person with public art administration experience and degrees in art, art history, <br /> arts administration. <br /> Create a specific city fund for public art to be managed by the Parks, Recreation, and <br /> Community Service Department with partnership of the CCC. <br /> Rename Civic Cultural Commission (CCC) to Redwood City Art Commission. <br /> Eliminate the Public Art Task Force (PATF). <br />Definitely <br />Likely <br />Neutral Unlikely <br />Definite <br />ly <br />Likely <br />Neutral Unlikely <br />4 <br /> <br />Redwood City, the county seat of San Mateo, is a remarkable city. It is the third largest city in San Mateo <br />County, enclosing 34.7 square miles and 85,992 natives. During the day this population doubles as <br />people flood in to work at companies like Electronic Arts and Oracle, to eat and shop downtown, or to <br />enjoy pristine weather and nature walking along the Bay trail or hiking in the redwoods. Redwood City is <br />economically, culturally, and geographically unique and flourishing. <br />At the heart of Silicon Valley, this City is poised for significant economic growth. It is one of the oldest <br />cities on the peninsula, with a culturally rich and diverse history. To accompany this economic growth, <br />and to continue its tradition as a place of rich and significant culture, Redwood City is committed to <br />becoming the arts and entertainment destination on the Peninsula. <br />We envision a city… <br /> With dynamic and engaging spaces. <br /> With public art that is beautiful and initiates meaningful thoughts and discussions. <br /> That embraces ethnic diversity and gender balance in the artists who produce public works. <br /> That engages all corners of the city through public art. <br /> That supports public art that goes beyond function and decoration. <br /> That creates a legacy of unique character and strong sense of place. <br />Master Vision at a glance <br />A yearlong process of research included many varied activities such as <br /> meetings with stakeholders and potential sponsors, <br /> public art presentations, <br /> expert panel discussions, <br /> public input conversations, <br /> public art field trip to view the San Francisco Art Commission public art collections at SFO, <br /> location scouting excursions, and <br /> an online Survey. <br />From this research we verified the publics interest in public art. Following is a sample from the <br />survey: <br /> <br />How likely are you to visit any of the following, if happening in Redwood City? <br /> <br />Temporary public art exhibit <br />Definitely: 41 | 32% <br />Likely: 68 | 52% <br />Neutral: 14 | 11 % <br />Unlikely: 7 | 5% <br />Definitely <br />Likely <br />Neutral Unlikely <br />48% <br />60% <br />43% <br />34% <br />6% <br />3% <br />3% <br />3% <br />olaFur elliason & Peter Weibel oldenburg, germany <br />How to find an <br />appropriate artist <br />Do an open call for artists through <br />an RFQ followed by an RFP, or <br />have the CCC send an RFP to <br />artists, not open to the public. <br />Artists may be directly chosen by <br />the project’s selection / steering <br />committee or the committee <br />may select the artists from a <br />preapproved artist pool. <br />Commissioning process <br />• Open Call for artists <br />(public notice sent). <br />• Invitational call to select <br />artists (no public notice sent). <br />Fung Collaboratives recommendations <br />• Determine an annual minimum budget for the Art in <br />Public Places Fund. This would be in addition to the 1% <br />from the City capital improvement fund and the 1% for <br />public art fund. <br />• Adopt a 1% for public art ordinance for large residential <br />developments. <br />• Rename Civic Cultural Commission (CCC) to Redwood <br />City Arts Commission. <br />• Eliminate the Public Art Task Force (PATF). <br />• Charge and empower the CCC to take an active role <br />in the evolution and execution of the Public Art Master <br />Vision and new ideas that emerge, resulting in an <br />action-based committee similar to the San Francisco Art <br />Commission. <br />• Support local and regional artists through the mural <br />program, utility box campaign and smaller budget and <br />quick public art projects <br />• Create a reoccurring temporary public art exhibition / event <br />• Create new art designations: Port of Redwood City, <br />Sequoia Station, County Office Place, outside Box <br />Building and the Downtown Library <br />Online survey see page 135 see page 84see page 24 8.A. - Page 12