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32master vision33public artOther Funding Sources <br />The City and the CCC should begin a campaign to educate small and large businesses about the value <br />of and need for public art. <br />It is also important for the City and CCC to initiate a culture of supporting public art especially with <br />property owners. The bulk of the empty wall sites perfect for two-dimensional art are privately <br />owned. The City has funded murals on private property in the past. It is recommended that an official <br />application process be created and promoted allowing for all business owners equal opportunity to apply <br />for funds. The CCC would help judge the need based on maximum visibility and community impact. <br />In most cases, the City should only support a project through matching funds and not become the <br />sole funder. One incentive may be a 50% matching fund program. A landowner may be more likely to <br />engage with celebrated a city-wide beautification program especially if the City is offer logistical support <br />with some funding. <br />The City could consider one signature public art project to introduce for branding and fund raising <br />purposes, for both in-kind and monetary contribution. <br />Approach individuals for in-kind and monetary donations. <br />Reach out to local and national foundations for support, as well as apply for applicable grants. The City <br />submitted their first nEA grant for support of the Ilya and Emilia Kabakov commission and received one <br />of the difficult and prestigious grants. This was a huge accomplishment. no other city on the Peninsula <br />received an nEA grant. Although the application process is time consuming, it can be rewarding. A list of <br />possible foundations and grants is included in the appendix. <br />Many donations may be tax deductible if given to the proper non-profit organization. <br />Funding <br />City related funds <br />It is important that the City supports the Public art Fund and contributes to it annually. These funds <br />can then be collected to be used for a larger budget project, or spent on more immediate concerns. <br />The funds would be specifically for the creation and/or management of public art and not for routine or <br />staff expenses. This fund will illustrate to others that the City values the program and has some skin <br />in the game. The new 1% for public art ordinance is a step in the right direction, but since these funds <br />are tied to commercial development there should be no expectations for contributions to the Public Art <br />Fund. The City should adopt a 1% for public art ordinance for large residential developments. The City <br />should also contribute money to the fund separate from all other monies coming from improvement <br />requirements. Furthermore, the developer may opt to spend the funds on their premises. The Parks, <br />Recreation and Community Services Department should be in charge of oversight of the Public Art <br />Fund with input from the CCC. <br />RCIA <br />The City and the CCC should open a dialogue with the RCIA, who has become one of the main <br />public art funders in town in recent years. In our meeting they expressed continued support, <br />but also realize that as a business-based organization, every dollar spent should have a return <br />that directly benefits the businesses that fund the public art projects. They understand the civic <br />and beautification benefits of public art while also acknowledging that they are not fully versed <br />in understanding and evaluating public art. This is an opportunity to open dialogue through <br />educational channels to educate the funders about high-level public art. A deeper understanding <br />of art will lead to deeper appreciation and additional support. When asked, “On a scale of 1 – <br />10, with 10 being the highest rating, what is the artistic quality of the RCIA funded public art <br />projects?”, the average score was 7.4. It is imperative to improve this rating to continue the <br />relationship with the RCIA and maintain their support through funds. <br /> the PAnel desires <br />• High caliber public art, <br />• relevant public art, <br />• engaging and interactive art, <br /> with goAls of <br />• Creating a “buzz” for downtown with residents and press coverage, <br />• increasing traffic in downtown businesses, not just to downtown to see the public art, <br />• inspiring visitors to spend more money than they would without the public art, <br />• branding for the RCIA itself– to receive recognition and sponsor benefits for their <br />financial support <br />• provide a “feel good” for downtown, <br />• have the City as a critical partner, not only the beneficiary (consider co-funding <br />initiatives), and to <br />• make downtown businesses a more popular destination. <br />• The City and CCC provide business metrics for their money spent on public art.maYa lin Washington 8.A. - Page 22