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160master vision161public artAttendance at Cultural Organizations The Gates offered an unprecedented opportunity to highlight the City’s vibrant cultural com- munity in all five boroughs. Throughout the period of The Gates, many cultural organizations around the City experienced a surge in attendance. Among those that benefited along Museum Mile: The Cooper-Hewitt National Design Museum, located at 91st Street and Fifth Avenue, reported a 298% increase in attendance compared to the same period last year, as well as increased gift shop and café revenue. El Museo del Barrio, on Fifth Avenue and 104th Street, reported that weekend attendance increased by 100% compared to previous years. The Metropolitan Museum of Art reported a 90% jump in attendance. It also reported that attendance was 35% more than projected and revenue from gift shop and food sales was 16% more than projected. The Museum of the City of new york reported a 78% increase in attendance and an increase in gift shop sales over their January figures. The Museum also sold out of Gates merchandise within days of the beginning of The Gates. In addition, the Whitney Museum of American Art reported a 17% increase in total at- tendance for the first week of The Gates, and an increase of 150% in the second week com- pared to the same period last year. Further south, the Museum of Arts and Design, located on 53rd Street between 5th and 6th Avenues, reported a 300% increase in attendance compared to the same period last year, an increase in school group visits, and double the sales in the gift shop. The Dahesh Museum of Art, on Madison Avenue and 57th Street, reported a 233% increase in attendance. Cultural organizations located downtown also reported boosts in attendance. For example, the Chil- dren’s Museum of the Arts, located in SoHo, reported a 61% increase in attendance over the same period last year; and apexart, a non-profit gallery in Lower Manhattan, reported a 178% increase in attendance compared to the same period last year. Cultural organizations in other boroughs reported similar attendance growth, particularly in Queens. In the cultural district of Long Island City, the PS 1 Contemporary Art Center report- ed a 100% increase in attendance and the noguchi Museum reported a 170% increase in attendance. In the Bronx, the Bronx County Historical Society reported a 20% increase in attendance and an increase in revenues from gift shop sales. Finally, Broadway saw a 17% increase in average ticket sales per show during the first week of The Gates compared to the same time last year. Business at Park Concessions and Attractions Central Park has an array of businesses and concessions which rely on visitors. Tavern on the Green reported a 109% increase in business and the Loeb Boathouse reported a 180% increase in business. Snack bars, including Conservatory Waters, which reported a 184% in- crease, and others such as Mineral Springs and North Meadow Snack Bar (both usually closed at this time of year) reported high sales. The Park’s pushcarts report a 200% increase in sales. The Friedsam Memorial Carousel reported a 128% increase in business, and Wollman and Lasker Ice Skating Rinks reported a 16% increase in business. Manhattan Rickshaw (bicycle taxis) reports that business is up approximately 200%. During the winter, most rickshaw opera- tors do not operate because no business is available. Tours were reworked to highlight more of The Gates. The Parks Department will receive over $543,000 through these concession sales - a 448% increase over a normal February. Revenue generated from all Parks concessions benefits parks throughout the five boroughs.8.A. - Page 86