AgdaPkt 2006-02-27 - Laserfiche WebLink

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7C REPORT Page 1 To the Honorable Mayor and City Council And the Redevelopment Agency Board From the City Manager and the Executive Director February 27, 2006 Subject Wayfinding and Directional Signage Program Recommendation 1. Review and approve colors, a medallion, and a 'downtown lettering' option for the sign program, as well as separate the sign program from a logo concept, and authorize staff to obtain bids for the fabrication and installation of the signs. 2. Approve resolution requesting CalTrans to place signs on the101 freeway, EI Camino Real and Woodside Road. 3. Review logo options and take appropriate action. Background On September 26, 2006 the Council reviewed and generally supported the proposed Wayfinding Sign Program (see Attachment 1 a and 1 b) with some modifications. They asked to see the program one more time to review the proposed modifications. The sign program is comprised of circular panels ranging from 36" to 18" and proportionally scaled blade signs. The program gives equal consideration to vehicles and pedestrians and includes several sign types: freeway signs (CaITrans), gateway signs, perimeter signs, pedestrian signs, 'free parking' banners, and "you are here" maps which require kiosks or mounting panels. Council was advised that the sign program fabrication and installation would be phased and would require ongoing maintenance and replacement for the upkeep of the signage. A four-color scheme for the signs was presented. Each color corresponded to the "mini- districts" or grouped destinations within the Downtown. The districts are County Center, Theatre District, Civic District and the Historic District. Council was also presented a logo that would represent the Downtown as an option to the simple color scheme for the background of the signs. The logo used "RWC" as an abbreviation for the City. Council did not approve the logo and requested that staff bring back other options, including an "RC" version of the logo as well as a more "historic" concept. Since the presentation, Keng's Design submitted three alternate logo concepts and Hellbent has prepared the RC alternative as well as the 'historic' version. All six of the proposed logos are specific to downtown and would be used to augment marketing efforts by downtown merchants and businesses. Staff has reviewed and studied all logos and determined that while some of the logos considered do work well on letterhead, t-shirts, banners and other marketing materials, they encumber the sign program's legibility. Furthermore, a logo is likely to have a much shorter "life" than the signs, and we believe the signs should be designed for longevity. Therefore, staff is recommending the separation of the logo from the sign program. 1:2006 STAFF REPORTS AND AGREEMENTS_02-2006_Wayfinding 1 - -.,.., .- ~- .,-.-. - '-..<< ".~...,_.