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<br />Recess: 9:05-9:15 p.m. <br /> <br />Keng's Design presented its logo program proposal. <br /> <br />(PowerPoint presentations on file.) <br /> <br />Public Comment: <br />Steve Hall, former business owner in the downtown, stated that internationally <br />recognized companies' logos have a short, simple logo that is easily identified. He <br />stated that the current Redwood City logo is very recognizable for the downtown <br />area. He further stated that he is not clear if the Downtown Business Group (DTG) <br />has had input on the four different districts but that it is key to the process. <br /> <br />Ron Jones stated that when considering the new logo it is important to protect the <br />historic integrity of the downtown. <br /> <br />Mike Kastrop stated he disagrees with the concept that signage must be recessive <br />in the Wayfinding program. Due to the visual clutter, the colors must be vibrant. <br /> <br />Nita Spangler likes the simple word on the large paddle style. <br /> <br />Recommendation <br />M/S Ira/Howard to approve resolution requesting CalTrans to place signs on the <br />101 Freeway, EI Camino Road and Woodside Road. <br /> <br />RESOLUTION RD-O6-O1 OF THE REDWOOD CITY REDEVELOPMENT <br />AGENCY SEEKING AUTHORIZATION FROM CALIFORNIA DEPARTMENT OF <br />TRANSPORTATION TO PLACE MAIN STREET HISTORIC DISTRICT SIGNS <br />ON STATE HIGHWAYS 101, 84 (WOODSIDE ROAD) AND 82 (EL CAMINO <br />REAL) <br /> <br />RESOLUTION RD 06-02 OF THE REDWOOD CITY REDEVELOPMENT <br />AGENCY SEEKING AUTHORIZATION FROM CALIFORNIA DEPARTMENT OF <br />TRANSPORTATION TO PLACE DIRECTIONAL DOWNTOWN SIGNS ON <br />STATE HIGHWAYS 101, 84 (WOODSIDE ROAD) AND 82 (EL CAMINO REAL) <br /> <br />The motion passed by a unanimous roll call vote. <br /> <br />Council discussion evolved regarding the DBG choosing the logo, stating <br />the desire for staff to meet with the consultants and bring back a design <br />based on their comments. The abbreviation RWC was preferred, agreed <br />with the wayfinding program, that signs must be legible, visible and <br />memorable. Support for the orientation by district and colors was <br />expressed, and that train station and parking sign colors should differ from <br />each other. Use of round signs with the simpler background on the <br />perimeter and using the logo on the signs in the core was mentioned as a <br />possibility. <br /> <br />JOINT CITY COUNCIUREDEVELOPMENT AGENCY <br />MEETING MINUTES <br /> <br />FEBRUARY 27,2006 <br />PAGE 6 <br /> <br />