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<br />Redwood City Downtown Business Group <br />P.o. Box 1266 <br />Redwood City, Calüornia 94064 <br /> <br />ATTACHMENT 3 7 A <br />Page 5 <br /> <br />March 16, 2006 <br /> <br />Ms. Susan Moeller <br />Redevelopment Director <br />City Hall-IO!7 Middlefield Road <br />Redwood City, California 94063 <br /> <br />Dear Susan: <br /> <br />This letter will clarify and confinn the position of the .Redwood City Downtown Business Group and its Board of <br />Directors regarding the Wayf"mding Signs/Logo project During the Board of Directors meeting today, we came to <br />unanimous agreement on the following points: <br /> <br />(a) Based on the presentations during our March 7 general membership meeting and the vote that immediately <br />followed, we support the logo, directional arrows in white with black background, and fonts in the Keng's <br />Designs proposal. We also support the colors proposed in that presentation for the theater district, county <br />center, and parking signs used in the new wayfinding system. <br />(b) We believe that Keng's Designs and Catalyst could work together on the details of the rest of the sign <br />program, including the decision to use or not use the Caltrain logo, and the use of colors for signs other than <br />those listed above. <br />(c) We appreciate the time and energy both Catalyst and Keng's Designs put into their presentations, and we <br />suggest that Catalyst and Keng's Designs be given joint credit for developing the wayfinding sign program. <br />We have been advised that Keng's Designs will take no compensation from the City of Redwood City for its <br />work to date on eithe.r the wayfmding signs or the logo. <br />(d) We have also been advised that Keng's Designs will grant to the City of Redwood City a non-exclusive, <br />royalty-free use of the logo. <br />(e) We do not support the proposed ornamentation on the wayfmding poles because we believe it is too costly. <br />We think those monies would be better spent supporting the banner program proposed by Keng's Designs. <br /> <br />a;::e;;:= <br /> <br />Alice Louise <br />President <br />Redwood City Downtown Business Group <br /> <br />cc: Board of Directors, Ed Everett, Joel Patterson <br /> <br />Officers <br />Alice Louise, President <br />Arthur Murray Dance Studio <br /> <br />Board of Directors <br />Jennifer Ayre <br />Savvy Cellar Wines <br /> <br />Ron Jones <br />Quality Computer <br /> <br />Alpio Barbara, Vice President <br />Redwood General Tire <br /> <br />Frank Bartaldo <br />Bay Area Bank <br /> <br />Nina Kadera <br />1800DryClean <br /> <br />Judy Buchan, Secretary-Treasurer <br />Redhead Express Communications <br /> <br />Phillipe Bucher <br />Sl Regal Jewelers <br /> <br />Mike Kastrop <br />The Kastrop Group Inc., Architect') <br /> <br />Tony Gay <br />Redwood City Daily News <br /> <br />Patrick Sheridan <br />Patrick Sheridan, CP A <br />