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<br /> 6.4 Section - Claims and Warrants <br /> A. Approve warrants dated through April 3, 2006 and usual and necessary payments <br /> through April 24, 2006. MINUTE ORDER 06-67 <br /> ***************************************************************************************************************************** <br /> 7. STAFF REPORTS <br /> A. Wayfinding and Oirectional Signage Program <br /> Redevelopment Manager Moeller explained that on February 27, Council directed <br /> that staff consult with the Downtown Business Group (DBG) on a preferred option <br /> for the wayfinding and signage program. She explained that on March 7, the OBG <br /> supported the logo and sign program developed by Keng's Design after receiving <br /> presentations by staff and Catalyst, Hellbent Marketing and Keng's Design. She <br /> further explained the necessary timeline. <br /> Tom Richman of Catalyst Design gave an overview of the sign program and <br /> recommendation. He showed the 11 choices presented to the DBG for the basic <br /> downtown identification sign stating that the selection was no. 3 using the skyline <br /> logo for both the large and small signs, with a distant second place choice being <br /> no. 4, the red with silver halo using the Downtown RWC. Related to blade signs, <br /> the OBG preferred the blue parking sign, the CalTrain logo on a gray colored <br /> blade for the train signs, and the arrowhead will be on a black field independent of <br /> the color field on which the message is presented and no. 2 being the choice. He <br /> further stated the Catalyst recommendation to eliminate the custom silver <br /> medallion with the RWC embossed logo and the decorative Redwood leaf detail <br /> on the base of the pole. He suggested a gold ball cap and painting the gold trim. <br /> Regarding districts, the DBG prefers green for the County Center, purple for the <br /> theatre district, blue for parking, leaving the two remaining districts open for <br /> discussion with Keng's. The preference for typography was expressed as the <br /> Helvetica, narrow condensed bold, although it may not accommodate all lettering <br /> as presented. This may require shrinking or shortening of messages. He also <br /> stated that some of the colors should be adjusted as well. <br /> Council Members thanked staff and the consultants for working with the DBG and <br /> asked for clarification on the non-exclusive use. The explanation was that the DSG <br /> has been granted permission to use the logo in their marketing promotion efforts. It <br /> was stated that use of the silver halo trim feature is not part of Keng's proposed <br /> design. <br /> JOINT CITY COUNCIUREDEVELOPMENT AGENCY APRIL 3,2006 <br /> MEETING MINUTES PAGE 4 <br /> ~ <br />