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■ E-commerce sales continue to outpace brick -and -mortar but are <br />about 10% of all retail sales (U.S. Census) <br />■ 54% of purchases made by millennials are online (UPS survey) <br />■ Shopper preferences or lifestyle factors, along with demographics, <br />are key drivers of retail purchases/experience <br />■ Savvy boutique stores who know their customer base and are <br />creative in their approach can be successful <br />■ Retail store formats will constantly evolve <br />