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CATALYfT 26 October 2004 (rev. 14 and 16 December 2004) Daniel Zack Redwood City Redevelopment Agency Re: Downtown Wayfinding & Connective Elements Project Proposal for Professional Services Dear Dan, Thank you for inviting us to submit a proposal for professional services for wbat we are calling the Downtown Wayfinding & Connective Elements Project. This proposal is based on two meetings we have had with you to discuss a potential scope of work for this project. Project Purpose, Scope and Context. The purpose of the project is to provide connective elements to support the overall redevelopment efforts in downtown Redwood City. These elements are essential to orient pedestrians and first- time visitors to key destinations, and to promote a more vibrant urban environment. These elements include: - select streetscape and pedestrian improvements along key streets and paseos. including lighting, street trees, pavement enhancements, and potential f~de improvements - a wayfinding and sign program The streetscape and pedestrian improvements will be focused on two key areas identified by you: _ Theater Way (Middlefield Road) from Broadway to Veteran's Boulevard - entries to the city parking lot behind the street-facing buildings along Broadway, Jefferson, and Main The wayfinding and sign program will focus on signs for local streets and walkways to guide visitors to the downtown and identify key locations. The intention is to create a distinctive and elegant, yet simple, sign program unique to Redwood City and consistent with its urban design vocabulary. The key elements of the wayfinding and sign program we bave identified are: 'Sl7 Second Street. Suite 203 San Francisco. California 94107 V 415.267.5100 F. 415.267.11906 www.catalystWorks.nel .,_u.. .._.~ ._._- .~ ..~ ~ ~'"_.._,.... .<. <._~-_.,~,--'"