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" Godbe Communications EXHIBIT -A SITUATION OVERVIEW The City of Redwood City faces some unique challenges in promoting the new parking plan, but Godbe Communications is armed with the skills and experience to face these challenges and overcome them. The combined skills of Godbe Communications and Embarcadero Publishing (Connie Jo Cotton) bring the best solution to Redwood City. We have an inherent understanding of the city and the specific challenges in promoting a new parking plan to residents. Our recommendation will focus on the development of an overall campaign that will promote the pricing, locations and overall benefits offered by the new parking plan. This recommendation will include direct mail, a brochure, signage, on-site promotions in Redwood City as well as strategically selected opportunities in surrounding cities that may frequent the Redwood City downtown area. The marketing plan outlined below represents a framework for achieving these goals. While we want to be cost effective we are focusing on marketing to specific audiences that will strategically help us achieve our goals, like current residents and specific audiences in surrounding cities. The tactics we will leverage will include, but are not limited to direct mail, newspaper inserts, advertising, strategic distribution of brochures at areas of high traffic. The costs and strategy below may need to be refined after the initial discussions with the planning team. Parking Brochure Development: One six-page informational brochure Project Management Art Direction/Design $1,125.00 $3,250.00 Graphics Production $1,275.00 Signage: Design and preparation of 13 signs Project Management Art Direction/Design $2,250.00 $4,275.00 Graphics Production $2,750.00 Promotion/Public Education Strategy: Strategic Guidance $1,250.00 Total $16,175.00 Godbe Communications 10