Laserfiche WebLink
<br /> 88 <br /> Page 3 <br />PROP. 90 from page 1.............................................. <br />Proponents want voters to believe this mea- paign closer to November, but there are many <br />sure is about eminent domain reform, but they've other things we will be doing between now and <br />hidden a trap within the fine print of the measure then to ensure the defeat of Prop. 90, and you can <br />that would lead to huge new costs for all California help: <br />taxpayers and devastate our neighborhoods and <br />environment. . Research on Impacts: We are fully <br /> exploring the broad-reaching intended (and <br />Prop. 90 will require billions of dollars in new unintended) impacts of Prop. 90 for taxpayers, the <br />payouts any time a law or regulation is passed to environment, businesses, and communities that <br />protect our neighborhoods, control development, can be communicated to voters and to the media. <br />protect air environmental quality, restrict undesir- We have retained the services of respected <br />able businesses or enact new consumer protec- former California Legislative Analyst William <br />tion laws. That's because the measure contains a Hamm, for this purpose. <br />hidden provision that allows virtually anyone to <br />claim that a new law or regulation has impacted . Fundraising: Obtaining early funding <br />the value of their property or business - no matter commitments is critical and the campaign has <br />how far-fetched the claim - and taxpayers will be developed an aggressive fund raising strategy to <br />on the hook to pay the bill. reach a broad spectrum of potential donors. This <br /> process is underway and city officials will be <br />'No on Prop. 90' - The Plan to Defeat the asked to devote some of their personal time and <br />Taxpayer Trap resources to this goal. <br />The League has joined a broad-based commit- . Coalition Building: The committee has <br />tee of conservation, business, public safety, local started our outreach to diverse constituencies and <br />government (all the local government associations work with them to engage their memberships <br />and a number of school associations), and labor through newsletters, participating in speaker's <br />organizations to defeat Prop. 90. The committee bureaus, etc. We need your help with this. <br />has hired a team of respected campaign firms <br />with proven track records managing successful . Collateral Materials: We have developed <br />issue campaigns. including the successful Prop. fact sheets, talking points, sample newsletters, <br />1A campaign in 2004. After conducting extensive sample Ietters-to-the-editor and other materials. <br />voter and policy research, the committee and See www NoProp90.com. <br />campaign team have devised a comprehensive <br />campaign strategy and plan to ensure that voters . Speakers Bureau Recruitment and <br />reject Prop. 90 in November. Training: We will have the best spokespeople on <br />Initial research shows that Prop. 90 can be the right message. <br />beaten with an aggressive and well-funded cam- . Web Site Communications: The <br />paign to provide the voters with the facts about committe has launched a website and initiated <br />what Prop. 90 is really about: a taxpayer trap that web-based communications. See <br />will cost our state's taxpayers, harm our www.NoProo90.com. <br />environment, and erode basic quality of life <br />protections. . Earned Media: We are briefing reporters <br />The "No on Prop. 90" campaign will be working and editorial writers to educate them about the <br /> "trap" and the proponents' misleading rhetoric. ~ <br />hard to raise the funds necessary to have an key that allies route all press calls through the <br />aggressive TV advertising and direct mail cam- camDaign office to ensure message discipline <br /> Continued on Page 4 <br />Visit the League's Official Website--www.caclties.org PRIORITY FOCUS - PAGE 3 <br /> July 21, 2006 - Issue #29 <br /> - - <br />