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<br />Median Effective Buying Income
<br />
<br />Effective buying income (nEBl") is designated by Sales and Marketing Management
<br />Magazine as personal income less personal tax and non-tax payments. Personal income is the
<br />aggregate of wages and salaries, other labor income (such as employer contributions to private
<br />pension funds), proprietor's income, rental income (which includes imputed rental income of
<br />owner-occupants of non-farm dwellings), dividends paid by corporations, personal interest
<br />income from all sources, and transfer payments (such as pensions and welfare assistance).
<br />Deducted from this total are personal taxes (federal, state and local, non-tax payments (such as
<br />fines, fees, penalties), and personal contributions for social insurance. Effective buying income
<br />is a bulk measure of market potential. It indicates the general ability to buy and is essential in
<br />comparing, selecting and grouping markets on that basis.
<br />
<br />The following table demonstrates the growth in annual estimated EBI for the City,
<br />County, the State of California and the United States.
<br />
<br />Year
<br />2000
<br />
<br />2001
<br />
<br />2002
<br />
<br />2003
<br />
<br />2004
<br />
<br />2005
<br />
<br />SAN MATEO COUNTY
<br />Median Effective Buying Income
<br />2000 through 2005
<br />
<br /> Total Effective Median Household
<br /> Buying Income Effective Buying
<br />Area (OOO's Omitted) Income
<br />City of Redwood City $ 2,133,693 $62,903
<br />County of San Mateo 20,511,353 65,565
<br />California 652,190,282 44,464
<br />United States 5,230,824,904 39,129
<br />City of Redwood City $ 2,152,934 $62,335
<br />County of San Mateo 21,193,515 64,766
<br />California 650,521,407 43,532
<br />United States 5,303,481,498 38,365
<br />City of Redwood City $ 2,068,115 $57,487
<br />County of San Mateo 20,903,988 60,071
<br />California 647,879,427 42,484
<br />United States 5,340,682,818 38,035
<br />City of Redwood City $ 2,104,220 $57,025
<br />County of San Mateo 21,239,098 60,516
<br />California 674,721,020 42,924
<br />United States 5,466,880,008 38,201
<br />City of Redwood City $ 2,082,970 $56,390
<br />County of San Mateo 21,344,165 59,703
<br />California 705,108,410 43,915
<br />United States 5,692,909,567 39,324
<br />City of Redwood City $ 2,048,860 $56,792
<br />County of San Mateo 20,867,862 60.284
<br />California 720,798,106 44,681
<br />United States 5,894,663,750 40,529
<br />
<br />Source: Sales & Marketing Management Survey of Buying Power for 2001 through 2004;
<br />Clar/tas Demographics for 2005,
<br />
<br />A-13
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