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<br />7A <br />Page 5 <br /> <br />Div.12. <br /> <br />BANNERS ON CITY-OWNED LIGHT STANDARDS <br />993.165 - 3.169 p. 4647 <br /> <br />DIVISION ONE. <br /> <br />INTRODUCTION AND BASIC PRINCIPLES <br /> <br />Sec. 3.50 TITLE: This title may be known as the Redwood City Sign <br />Ordinance, or the Sign Ordinance. <br /> <br />Sec. 3.51 'REGULATORY SCOPE: This Article regulates signs, as defined in <br />this Article, located on private property which is not public right of way, and on <br />properties which are owned by public entities other than the City, and over which the <br />City has land use regulatory authority. Further, this Article does not regulate signs used <br />in conjunction with special public events, when such events are regulated by Article III <br />of this ordinance. The City's policies regarding private party signs on property owned or <br />controlled by the City, as well as on public rights of way, are stated in Article III of this <br />Chapter. Except where otherwise expressly provided in this Article, all signs within the <br />regulatory scope of this Article shall be erected and maintained in conformity with this <br />Article. <br /> <br />Sec. 3.52. BALANCING: This Article states the legislative decisions made by <br />the City Council regarding display of signs on regulated land, after carefully balancing <br />many competing factors and interests. This Article consolidates all general provisions <br />relating to the installation, regulation and amortization of signs on regulated land <br />throughout the City. <br /> <br />Sec. 3.53-3.56. RESERVED. <br /> <br />Sec. 3.57. PURPOSES: The City has a reputation as a community of natural <br />beauty, distinctive architecture and historic tradition. Signs significantly affect the <br />aesthetic appeal of the City and its streetscapes; they also affect the quality of the visual <br />environment and influence perceptions of local economic conditions. The purpose of <br />this Article is to ensure that information by signs on regulated land is presented safely <br />and effectively in a manner which enhances the quality of the visual environment, aids <br />in attracting shoppers and other visitors, and promotes traffic safety and convenient <br />circulation for motorists, bicyclists and pedestrians. This Article is enacted to further the <br />public health, welfare and safety, and to serve the City's interests in promoting <br />community aesthetics, commerce and tourism, to serve the interests in the safety of <br />traffic, pedestrians and animals, to protect and preserve property values, and to protect <br />the right of free speech by sign display. <br /> <br />Sec. 3.58. OBJECTIVES: The objects of this Article include: <br /> <br />A. Implementation of General Plan. To implement the goals and policies of <br />the City General Plan by establishing uniform standards and procedures to control the <br />size, type, number, design, placement, illumination and maintenance of signs on <br />regulated property; <br /> <br />Atty/Ord/Ord.211 <br />032007 <br /> <br />3 <br />