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ATTAC�iNIENT 2 7.4 B <br /> Page 48 <br /> R�PC)RT <br /> To the Nonorable Mayor and City Counci! <br /> Frorn the City Manager <br /> March 26, 2007 <br /> Subject <br /> Amendment to Chapter 3 af the Municipaf Code regulating Advertising and Signs. <br /> Recommendation <br /> 1. By Motion: Make the fo{louving findings: <br /> � The 1999 inventory of non-conforming signs in Redwood City has been updated <br /> and is confirmed as adequafie and complete for sign amortization purposes. <br /> ■ The proposed amendments confarm ta the California Environmental Quality Act. <br /> • The amended ordinance wil! make Redwood City's sign ardinance cansistent <br /> with current case law related to signage; <br /> 2. Rescind the existing sign ordinance (Chapter 3, Articles il "Signs" and III "Motor <br /> Vehicle Fuel Price Signs," of the Municipal Code); and <br /> 3. Introduce the proposed new sign ordinance {Chapter 3, Articles (I "Signs" and I!I <br /> "Signs on Public Property," of the Municipal Code) (Attachment 1). <br /> Background <br /> Redwood City fas� amended its sign ordinance in 1999. Since that time, a significant <br /> number o�State and Federal legis{ative changes have affected haw signs are regulated -- <br /> for the most part, these changes 'snvolve First Amendmen# rights. Staff has incorporated <br /> these changes to the proposed draft Sign Ordinance (Attachment 1). Current City <br /> standards such as the number, placement, size and maximum area ca{cuiations for signs <br /> remain unchanged. <br /> The proposed ordinance changes include the following: <br /> 1. Signs on private property are regulated separately from signs located an public <br /> property; <br /> 2. Content-based regulations have been efiminated, "however,the courts consider <br /> the on-site / off-site distinction to be based on location, not message content." <br /> 3. The amortization periods for non-conforming signs (i.e. a time period ailocated <br /> for the abatemen# of signs that were legal{y permitted in the past but that no <br /> longer conform to current signage regulations) have been extended #a conform <br /> to State sfiandards; <br /> 1 <br />